# Beer-Finding Apps Kozel's App Will Taxi Users Straight to the Bar and Give Them a Free Pint By Joey Haar | Published 2016-07-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/beer-finding-app References: [millerbrands](http://www.millerbrands.co.uk/Kozel-launches-new-Pint-Finder-App-to-offer-consumer-rewards-and-drive-footfall-to-its-partnering-outlets) & [kozelpintfinder](https://kozelpintfinder.co.uk/) In a savvy marketing move, [Kozel](https://www.trendhunter.com/trends/easydrinking-lager), a Czech brewery, has created a beer-finding app and a beer-ordering button to appease thirsty summer beer lovers. Kozel is available in bars across the UK, however, it doesn't have the market penetration of, say [Heineken](https://www.trendhunter.com/trends/heineken-friend) or [Stella Artois](https://www.trendhunter.com/trends/stella-hour-finder), so the company got creative in how it could convince drinkers to find its beer on tap. The crux of the campaign is the Kozel Tap Out button, a physical device awarded to selected drinkers who tweet at the company's account. If the consumer wins the device, they can tap it at any time and a taxi will come to their door, let them stop on the way to pick up a friend, and deliver them straight to a Kozel-serving tavern where they will receive a free round of pints. The campaign also released a free beer-finding app that tells users where the nearest Kozel pint is. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Beer-finding Apps:** Disruptive innovation opportunity: Develop beer-finding apps that provide a unique experience or rewards for users. - **Mobile Marketing Campaigns:** Disruptive innovation opportunity: Create mobile marketing campaigns that engage consumers and incentivize them to try a specific product or service. - **In-app Promotions:** Disruptive innovation opportunity: Implement in-app promotions that encourage users to visit specific locations and receive rewards. ### Who This Affects Most - **Beverage Industry:** Disruptive innovation opportunity: Introduce new marketing strategies, such as beer-finding apps and unique promotions, to increase brand visibility and attract more customers. - **Technology Industry:** Disruptive innovation opportunity: Develop innovative apps and devices that enhance the user experience and provide convenience and rewards. - **Transportation Industry:** Disruptive innovation opportunity: Collaborate with companies to offer seamless transportation services for customers, integrating promotions and rewards into the experience. ## Related on Trend Hunter - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Bartender Collaboration Apps](https://www.trendhunter.com/trends/drinktank.md) - [AI-Created Natural Beers](https://www.trendhunter.com/trends/becks-autonomous.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md)