# Bizarre Canine Beers The Flat12 Paws Beer Drink is Designed Specifically for Dogs to Enjoy By M | Published 2015-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-drink References: [eater](http://www.eater.com/2015/8/21/9187755/indiana-brewery-flat12-bierwerks-makes-dog-beer) & [flat12.me](http://flat12.me/tappings-2/introducing-flat12-paws-dog-brew/) While you might not ever expect your [dog to enjoy a beer](https://www.trendhunter.com/trends/moon-under-water) drink, now you [treat your favorite pop](https://www.trendhunter.com/trends/pumpkin-spice-latte-for-dogs) with a pint of a Flat12 Paws. This unconventional beer designed by brewery Flat 12 Bierwerks is designed exclusively for canines. This beverage isn't what you'd typically expect to find when you think of conventional beer. Valerie Green the brand's marketing director explains, "We wanted to make something really good for them, but also a treat. Plus it is safe, [has] no alcohol and [has] no carbonation." Instead the beverage is made with meat trimmings, [bone broth](https://www.trendhunter.com/trends/pooch-mutt-bone-broths), veggies, and brewers yeast. Once the mixture has cooked, beer is added to deepen the flavor while the alcohol content is killed off due to the mixture's high cooking temperature. A bottle of Flat12 Paws will be available for purchase with all the money being donated to an animal shelter. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Canine Beverages:** Creating non-alcoholic, dog-friendly drinks that mimic the flavors of beer. - **Healthful Pet Products:** Developing pet products that prioritize nutrition and well-being, using ingredients like meat trimmings, bone broth, and vegetables. - **Non-alcoholic Alternatives:** Meeting the demand for non-alcoholic beverages for those who want to enjoy the taste and ritual of drinking without the negative effects. ### Who This Affects Most - **Breweries:** Exploring new markets and creating innovative, non-alcoholic products for pets. - **Pet Food Manufacturing:** Introducing new and alternative pet food options, such as dog-friendly beers, that appeal to pet owners seeking unique and healthful treats. - **Alternative Beverages:** Developing non-alcoholic beer alternatives that cater to a growing consumer base interested in healthier choices. ## Related on Trend Hunter - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Autumnal Dog-Friendly Brews](https://www.trendhunter.com/trends/pumpkin-spice-busch-dog-brew.md) - [Dog-Friendly Brews](https://www.trendhunter.com/trends/busch-light-turkey-brew.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Dog-Friendly Sodas](https://www.trendhunter.com/trends/jones-craft-dog-soda.md) - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Dog-Friendly Instant Coffees](https://www.trendhunter.com/trends/barkista.md) - [Insurance Brand Beers](https://www.trendhunter.com/trends/fetch-pale-ale.md)