# Old-Fashioned Beer Jugs The Custom-Made Beer Growlers are a Creative Way to Enjoy Booze By Wes Walcott | Published 2012-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-drink-growler References: [laughingsquid](http://laughingsquid.com/beer-growlers-by-carlburg-pottery/) & [bottless.net](http://www.bottless.net/The_History_of_The_Beer_Growler_s/605.htm) Beer Growlers are the best companion a beer drinker could ever ask for. In the early 1800s, before bottled beer became commonplace, if one wanted to enjoy a beer outside of a saloon, they needed [something to carry it home in](https://www.trendhunter.com/trends/the-jug-hugger). Though a variety of jars and jugs were used, a 2-quart enameled pail – called a growler – became the container of choice for many beer barons and hooch hounds. Now, Carlburg Pottery is bringing back growlers in a big way. The Montana-based company is the premier producer of [unique handmade ceramic growlers](https://www.trendhunter.com/trends/gourd-project). Buyers get to consult with a sculptor in much the same way a person interested in getting a tattoo would consult with an artist. After the consultation, each growler is custom-made according to the buyer’s specifications, making them incredibly original and expressive drinking vessels: the perfect gift for any brew buff. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Custom-made Beer Growlers:** The trend of custom-made beer growlers allows for unique and personalized drinking vessels, providing an opportunity for breweries to offer exclusive products. - **Handmade Ceramic Growlers:** The trend of handmade ceramic growlers taps into the desire for artisanal and high-quality beer drinking experiences, creating opportunities for pottery and ceramics industries. - **Personalized Drinking Vessels:** The trend of personalized drinking vessels, like custom growlers, caters to consumers seeking unique and customized products, presenting opportunities for customization and personalization industries. ### Sectors Adopting This - **Breweries:** Breweries can leverage the trend of custom-made beer growlers to offer exclusive and personalized drinking vessels, enhancing brand loyalty and customer satisfaction. - **Pottery and Ceramics:** The handmade ceramic growlers trend opens up opportunities for pottery and ceramics industries to create unique and artistic vessels for the beer market. - **Customization and Personalization:** The trend of personalized drinking vessels presents opportunities for customization and personalization companies to offer tailored products in the beer industry. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Smart Beer Makers](https://www.trendhunter.com/trends/smart-beer-maker.md) - [Widemouthed Stainless Steel Jugs](https://www.trendhunter.com/trends/hydrojug.md) - [Insulated Campsite Beer Steins](https://www.trendhunter.com/trends/big-grip-beer-stein.md) - [Compact Portable Libation Kegs](https://www.trendhunter.com/trends/square-one-mini-keg.md) - [Grown Drinkware Forms](https://www.trendhunter.com/trends/gourd.md) - [Portable Draft Beer Kegerators](https://www.trendhunter.com/trends/kombi-cool-tap.md) - [Custom Insulated Drink Sleeves](https://www.trendhunter.com/trends/the-jug-hugger.md)