# Zig-Zag Beer Displays Rodrigo Olvera's Miller Genuine Draft Display Boasts Cut-Out Shapes By Jana Pijak | Published 2015-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beer-display References: [behance.net](https://www.behance.net/gallery/22339835/Miller-Beer-Zig-Zag-Display) This zig-zag beer display is designed for popular beer brand [Miller Genuine](https://www.trendhunter.com/trends/miller-lite-big-green-kegg) Draft and is designed by Rodrigo Olvera. Based in Monterrey, Mexico, the designer experimented with linear elements when creating this merchandising accessory. Playing with cubed shapes, Olvera created a zig-zag effect with cut-outs on one side of his finished POS display and incorporated a built-in beer cooler on the other. Featuring MIller Genuine Draft's graphic black and yellow branding, this zig-zag beer display features functional shelving that fits six packs of the brewery's bottled product. It also includes storage that is specifically designed for its tall cans that are sold individually. This beer display is built around an existing cooler and features an [eco cardboard construction](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge). In addition to being decorative, the zig-zag installation is also functional thanks to handy shelves that are customized to showcase Miller Genuine Draft's signature product range. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Eco Merchandising Displays:** Companies can innovate by creating eco-friendly POS displays that combine functionality and aesthetics, enhancing sustainability and customer experience. - **Customized Shelving Designs:** Creating customized shelving designs that highlight the unique features of a product can lead to increased sales and brand recognition. - **Geometric Design Elements:** Incorporating unique geometric design elements in POS displays can elevate product presentation and create brand differentiation. ### Who This Affects Most - **Beverage:** The beverage industry has the opportunity to create innovative POS displays that highlight their unique product lines and features. - **Retail:** Retailers can increase customer engagement and sales by creating aesthetically pleasing and functional POS displays that showcase their products. - **Sustainability:** Companies focusing on sustainability can create eco-friendly POS displays that promote their values while also enhancing customer experience. ## Related on Trend Hunter - [Back-Row Beer Campaigns](https://www.trendhunter.com/trends/back-rack-hack.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Dynamic Structural Mirror Designs](https://www.trendhunter.com/trends/zigzag-collection.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)