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# Contrasting Beer Designs
These Opposing Beer Bottle Packages Were Created for Different Purposes

By Mishal Omar | Published 2016-07-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beer-designs
References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/07/birbant-brewery.html) & [behance.net](https://www.behance.net/flov)

Both of these beer designs were created for 'Birbant Brewery' but are based around two very different concepts.

The first series of designs are placed on red-tinted bottles and feature bold-colored labels with black silhouettes that make up cowboys, cowgirls, monsters, the Hindu Goddess Durga and more. While certainly eye-catching, these beer designs remain still quite simple. The other series of designs is a little bit unconventional and intended for specific events or "crazy recipes." Beers titled 'Curry Wurst' and 'Miss Big Foot' are offered alongside designs that are vibrant and feature [sailor-inspired graphics](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle).

This contrasting [beer bottle branding](https://www.trendhunter.com/trends/range-of-beers) encourages diversity in not only design, but in the creative aspirations of the brewery being represented.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 61% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Bold-colored Labels:** Opportunity for beer brands to create eye-catching designs with bold-colored labels.
- **Unconventional Packaging:** Opportunity for beer brands to explore unconventional packaging for specific events or unique beer recipes.
- **Diverse Branding:** Opportunity for breweries to embrace diversity in branding, offering contrasting designs that cater to different creative aspirations.

### Where This Applies

- **Craft Beer:** Craft beer industry can leverage bold-colored labels and unconventional packaging to stand out in the market.
- **Advertising and Design:** Opportunity for advertising and design agencies to work with beer brands in creating diverse and eye-catching packaging.
- **Hospitality:** Hospitality industry can use diverse beer branding to enhance customer experiences and offer unique beverage options.

## Related on Trend Hunter

- [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md)
- [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)
- [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)
- [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md)
- [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md)
- [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md)
- [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md)
- [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md)
- [Italian Lager Packaging Updates](https://www.trendhunter.com/trends/peroni-nastro-azzuro.md)
