# Chili Beer Concepts This Beer Design is So Unique It Could Easily Come to Fruition By Mishal Omar | Published 2016-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/07/bottle-rocket-chili-infused-beer.html) & [behance.net](https://www.behance.net/F-Brown) Chilies and craft beer are not a common combination and this beer concept imagines a world in which they are. Designed by Fergus Brown of [RMIT University](https://www.trendhunter.com/trends/Biotech-Firm-Snoretox) in Australia, this concept beer is one that is infused with chilies and its packaging boldly represents that. Named 'Bottle Rocket,' the beer bottle design is a dark brown with red accents and a [chili pepper](https://www.trendhunter.com/trends/watermelon-chili) placed front and center. The back of the bottle features a [warning label](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging) which makes it look "dangerous" and would work to entice potential consumers into trying the beer. This beer concept is both bold and its danger-themed labeling would effectively create anticipation and excitement around it, making the design an effective marketing strategy. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Chili-infused Beer:** There is an opportunity for breweries to differentiate themselves by incorporating chili flavors into their beer offerings. - **Bold Packaging Design:** Brands can enhance consumer appeal by creating unique and eye-catching packaging that represents the flavors and themes of their products. - **Danger-themed Branding:** Brands can create excitement and anticipation for their products by incorporating bold and intriguing warning labels or messaging into their branding. ### Where This Applies - **Craft Beer:** Craft breweries can leverage chili-infused beers and bold packaging designs to differentiate their products from competitors and capture consumer attention. - **Food and Beverage Packaging:** Packaging companies can offer customization and unique design solutions that help brands stand out on the shelves and appeal to consumers. - **Marketing and Advertising:** Marketing agencies can help brands craft unique and bold messaging strategies that effectively promote their products and encourage consumer excitement and engagement. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Cheesy Chili Beers](https://www.trendhunter.com/trends/hormel-chili-cheese-brew.md) - [Spice-Infused Specialty Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajin.md) - [Chili Lime Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajn-chile-limn.md) - [Spicy Beer Brittle Snacks](https://www.trendhunter.com/trends/beer-brittle.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Jalapeno-Tinged IPAs](https://www.trendhunter.com/trends/unique-ipa.md)