# Alcohol Delusion Ads The Beer Goggles Effect by Ibrew-Coopers Beer By TrendHead | Published 2009-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-delusion-ads-the-beer-goggles-effect-by-ibrew-coopers-beer References: [cyanatrendland](http://cyanatrendland.com/2009/05/07/the-beer-goggles-effect-ad/) We all know stories of the morning after the night out. Sometimes bitter experience has taught you that [alcohol intake](https://www.trendhunter.com/trends/gordons-mix-it-up) can delude the way in which you see the other sex. After a couple of beers, the guy in the bar suddenly looks a lot more handsome than earlier. How is that possible? This campaign for the Ibrew-Coopers Beer plays on the notion of the actual mathematical equation of beer delusion called the [Beer Goggles effect](https://www.trendhunter.com/trends/obstructed-brews). The [Coopers Premium Light beer](https://www.trendhunter.com/trends/impossibrew) is low in alcohol, and claims to have the same low effect on your goggles, literally making the object of your desire look 20 years younger. Absolutely hilarious advertising! ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Beer Goggles Effect:** Opportunity for innovative marketing campaigns that play on the perception-altering effects of alcohol. - **Low-alcohol Beverages:** Potential for the development and marketing of beverages that have a reduced impact on perception and judgment. - **Humorous Advertising:** Opportunity for brands to create funny and entertaining ads that engage consumers and create a memorable brand image. ### Where This Applies - **Alcohol Beverage Industry:** Disruptive innovation opportunity for companies to experiment with new products and marketing strategies that cater to changing consumer perspectives on alcohol consumption. - **Marketing and Advertising Industry:** Opportunity for marketers and advertisers to tap into the humor and psychology of alcohol-related perceptions to create unique and engaging campaigns. - **Non-alcoholic Beverage Industry:** Disruptive innovation opportunity to develop and promote low-alcohol or alcohol-free beverages with a focus on their impact on perception and judgment. ## Related on Trend Hunter - [Senior-Targeted Beers](https://www.trendhunter.com/trends/becks-70.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Alcohol-Free Beverage Campaigns](https://www.trendhunter.com/trends/00-reasons-needed.md)