# Thermoformed Beer Concentrates The Foxboro Western Brewing Beer is Thickened For Customization By M | Published 2016-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-concentrate References: [packworld](http://www.packworld.com/package-type/thermoformed-packaging/beer-concentrate-unique-thermoform) & [foxborobrewing](http://foxborobrewing.com/) The Foxboro [Western Brew](https://www.trendhunter.com/trends/forage-foundation) is a formulated [beer concentrate](https://www.trendhunter.com/trends/javvvy-coffee-concentrates) that is designed to allow consumers to customize their own blends and is conveniently packaged in a single-serve format. The concentrate is a thickened version of lager that is reduced down to a potent liquid. Carbonated liquid can be added to each blend in order to produce a fully consumable beer beverage. The Western Brew is reduced to a thick flavoring paste that is then packaged in a [squeezable pouch](https://www.trendhunter.com/trends/portable-cocktail-packets). Consumers can blend the beer to their liking, relying on the different varieties designed by Foxboro as a starting point. The liquid is specially designed and heat-treated to react to carbonated water, to create a fully alcoholic beverage. The packaging style serves on-the-go mixology for parties, events and even camping. A set of the Western Brew is available in packages of four servings. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Customizable Beer Concentrates:** The development of beer concentrates that allow consumers to customize their own blends and flavors using a thickened version of lager can create opportunities for personalized brewing experiences. - **Single-serve Packaging:** The use of squeezable pouches to package the beer concentrate in single-serves offers convenience for on-the-go mixology and outdoor activities. - **Carbonated Reactions:** The creation of a specially designed and heat-treated beer concentrate that reacts with carbonated water to create a fully alcoholic beverage can lead to new methods of beverage production. ### Industries Being Reshaped - **Beverage Industry:** The development of customizable beer concentrates and single-serve packaging can disrupt the traditional methods of producing and distributing alcoholic beverages. - **Event Planning Industry:** The use of squeezable single-serve pouches for mixology can offer convenience and innovative approaches for catering and event planning services. - **Outdoor Recreation Industry:** The creation of specially designed beer concentrates that offer convenience for on-the-go mixology and outdoor activities can create new opportunities for outdoor recreation businesses. ## Related on Trend Hunter - [Specialty Coffee Concentrates](https://www.trendhunter.com/trends/frazy-bottles.md) - [Plant-Based Beverage Concentrates](https://www.trendhunter.com/trends/beverage-concentrate.md) - [Beverage-Focused Dual-Chamber Widget Systems](https://www.trendhunter.com/trends/beverage-technology.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Build-Your-Own Hydration Solutions](https://www.trendhunter.com/trends/diy-beverages.md) - [Molecular Beer Printers](https://www.trendhunter.com/trends/molecular-beer-printer.md) - [Richly Flavored Beer Brandys](https://www.trendhunter.com/trends/beer-brandy.md) - [Cafe-Quality Espresso Concentrates](https://www.trendhunter.com/trends/readytogo-espresso.md) - [Customizable Coffee Concentrates](https://www.trendhunter.com/trends/javvvy-coffee-concentrates.md)