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# Ancient Grain Beer Collaborations
JuneBaby and Holy Mountain Brewing Create an Interesting Product

By Kalin Ned | Published 2019-07-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beer-collaboration
References: [thestranger](https://www.thestranger.com/slog/2019/06/27/40606852/trendy-beer-alert-junebaby-and-holy-mountain-created-a-beer-together-and-it-looks-tasty) & [junebabyseattle](https://www.junebabyseattle.com/welcome#info)

Holy Mountain and JuneBaby — a restaurant for authentic Southern food, come together to release a tasty beer collaboration that is inspired by the traditions of the ancient grain. The partnership mixes the brewery's hands-on expertise and the eatery's knowledge-backed dedication to heritage ingredients.

The beer collaboration bears the name of 'Inosculation.' Aged in barrels, Holy Mountain and JuneBaby used a variety of ancient grains — from einkorn and millet to black rice and smoked red corn, to complete the taste profile for this offering. In addition, both partners have a strong social standing as Holy Mountain is widely known for its barrel-aged stouts, while JuneBaby was awarded the title of the best new restaurant in America by the [James Beard Foundation](https://www.trendhunter.com/trends/ginuary). As a result, a beer collaboration of this caliber is bound to have an interesting taste.

Photo Credits: [Instagram](https://www.instagram.com/holymtnbrewing/?utm_source=ig_embed)

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 23% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Ancient Grain Collaborations:** Collaborations between food and beverage companies that utilize ancient grains for innovative products.
- **Barrel-aged Beer:** The aging of beer varieties in oak or other wooden barrels to enhance flavors and aromas.
- **Heritage Ingredient Use:** The increased use of heritage ingredients in food and beverage products to create unique, artisanal offerings.

### Industries Being Reshaped

- **Craft Beer:** Craft breweries that experiment with flavors and ingredients to create unique and innovative beer offerings.
- **Farm-to-table Restaurants:** Restaurants that prioritize the use of locally-sourced, heritage ingredients in their menu offerings.
- **Food and Beverage Collaboration:** Partnerships between food and beverage companies to create unique, artisanal products that blend expertise and creativity.

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