# Pumpkin Beer Chocolates Salazon Chocolate Co. and Flying Dog Brewery Co-Created a Unique Treat By Laura McQuarrie | Published 2016-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-chocolate References: [trndmonitor](https://trndmonitor.com/industry-news-pumpkin-beer-chocolate-bar-result-of-salazon-chocolate-flying-dog-brewery-partnership/) & [salazonchoc](https://www.salazonchoc.com/products/sea-salt-pumpkin-beer) With the expansion of global beer culture, it's fairly common to see [dessert-inspired beer](https://www.trendhunter.com/trends/vault-city-dubaistyle-chocolate-pistachio), as well as a few desserts that feature beer as a main ingredient—now, Salazon Chocolate Co. and [Flying Dog Brewery](https://www.trendhunter.com/trends/fuel-kit) are innovating with a unique beer chocolate bar. The 'Pumpkin Beer Chocolate Bar' is a new fall flavor that combines the taste of organic [salted dark chocolate](https://www.trendhunter.com/trends/napa-noir) with pumpkin beer, specifically the Flying Dog Brewery’s The Gourd Standard Pumpkin IPA. The 72% organic dark chocolate bar is also made with the same ingredients that go into the brew, including specific hops and a pumpkin spice blend. The collaboration serves to remind consumers that chocolate is not just for pairing with wine and it also goes exceptionally well with craft beer. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dessert-inspired Beer:** Creating beer flavors that mimic popular desserts opens up new opportunities for breweries to attract a wider consumer base. - **Ingredient Collaboration:** Collaborating with other brands and industries to create unique products provides innovative opportunities to differentiate and capture consumer interest. - **Alternative Chocolate Pairings:** Promoting chocolate as a versatile accompaniment to craft beer not only taps into the growing beer culture but also expands the market for chocolate makers. ### Who This Affects Most - **Craft Beer:** Craft breweries can venture into dessert-inspired beer flavors to appeal to a broader range of consumers seeking unique taste experiences. - **Chocolate:** Chocolate brands can collaborate with breweries to create beer-infused chocolate bars and expand their customer base by tapping into the beer culture. - **Food and Beverage Pairing:** Restaurants and specialty food stores can offer dessert and beer pairing experiences to cater to adventurous consumers looking for unique taste combinations. ## Related on Trend Hunter - [Chocolate Beer Pairings](https://www.trendhunter.com/trends/chocosol.md) - [Chocolate-Inspired Porter Beers](https://www.trendhunter.com/trends/chocolate-orange-porter.md) - [Pumpkin-Shaped Chocolate Confections](https://www.trendhunter.com/trends/pumpkinshaped-confections.md) - [Decadent Fall-Inspired Chocolates](https://www.trendhunter.com/trends/pumpkin-spiced-latte-chocolate.md) - [Flavorful Fall-Enthused Chocolates](https://www.trendhunter.com/trends/pumpkinshaped-fall-bites.md) - [Pumpkin-Inspired Chocolate Treats](https://www.trendhunter.com/trends/chocolove-pumpkinshaped-bites.md) - [Autumnal Latte-Flavored Chocolates](https://www.trendhunter.com/trends/pumpkin-spiced-latte-chocolate-bar.md) - [Salted Autumnal Chocolate Bars](https://www.trendhunter.com/trends/gopuff-x-alix-earle-pink-sea-salt-chocolate-bar.md) - [Decadent Beer-Infused Chocolates](https://www.trendhunter.com/trends/beer-infused-chocolate.md)