# Accessory-Inspired Beer Cans Offbeat Brewing Co.'s Beer Can Packages Encourage Photo-Taking By Laura McQuarrie | Published 2017-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-can-packages References: [thedieline](http://www.thedieline.com/blog/2017/6/1/offshoot-beer-co) & [thebruery](http://www.thebruery.com/offshoot-beer-co-ipa-can-launch/) The Bruery's Offshoot Beer Co. focuses on the creation of [IPA craft brews](https://www.trendhunter.com/trends/herd-mentality-ipa) that come in playful cans that beg to be shared on social media. The first two beers from Offshoot boast names like 'Fashionably Late' and 'Better Late Than Never,' as well as cans to match. The can design for Fashionably Late depicts a pair of sunglasses that can be raised to one's face to mimic the look of wearing a pair of lenses, while Better Late Than Never features a similar design with a watch on it. These interactive, [Instagram](https://www.trendhunter.com/trends/budweiser-holiday-cans)-friendly packaging designs appeal to Millennials who want to share the share-worthy products they come across on social media with a fun photo. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Interactive Packaging Design:** Creating playful and interactive packaging designs that encourage social media sharing opportunities. - **Social Media-friendly Products:** Designing retail products that are aesthetically pleasing and encourages social engagement on various social media platforms. - **Youth-oriented Beverage Packaging:** Developing beverage packaging that appeals to the younger generation's fun and exciting personality, encouraging experimentation with new flavors. ### Who This Affects Most - **Craft Brewery:** Using interactive and fun packaging designs to market beer and other alcoholic beverages to a younger, image-savvy audience. - **Consumer Packaged Goods:** Designing creative retail packaging that is visually striking and optimized for social media sharing, aimed at younger consumers who prioritize aesthetics and social media engagement. - **Marketing and Advertising:** Helping brands create and implement marketing campaigns that leverage social media-friendly packaging designs to showcase their products and drive engagement with younger consumers. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md)