# Whimsical Beer Can Branding The Hitchhiker Beer Can Designs Are Inspired by World Travellers By Laura McQuarrie | Published 2014-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-can-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/05/the-hitchhikers-beer.html) & [michelamonterosso](http://www.michelamonterosso.com/The-Hitchhiker-s-beer) Hitchhiker beers are a concept by Sweden's Michela Monterosso designed to appeal to avid travellers who are always looking for new kinds of experiences. The cans have [charming rough hand-drawn typography](https://www.trendhunter.com/trends/1664-x-andre-saraiva) on them, inspired by the idea of someone who might keep a travel journal. Monterosso remarks that her decision to leave the typography a little loose and sketch-like was because "Travellers don't have time to care about perfect curves!" The two Hitchhiker beers have been named 'Island Hopping' and 'Star Chasing' and in combination with their [lyrical can designs](https://www.trendhunter.com/trends/living-the-dream), they come off as way more feminine than most beer cans, despite their deep blue hues. The coloring also gives the cans a mellow feeling, which sounds like the perfect thing after a day full of adventuring. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Whimsical Beer Can Branding:** Creating beer can designs with charming rough hand-drawn typography inspired by travel journals. - **Appealing to Avid Travellers:** Designing beer cans that resonate with avid travellers by referencing island hopping and star chasing. - **Feminine Beer Can Aesthetics:** Developing beer cans with deep blue hues and mellow coloring to create a more feminine appeal. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunity to disrupt the alcoholic beverage industry with unique and visually captivating beer can designs inspired by travel. - **Packaging and Labeling:** Innovating the packaging and labeling industry by incorporating rough hand-drawn typography and creative thematic elements into beverage packaging. - **Art and Design:** Exploring the intersection of art and design in the creation of beer cans that evoke a sense of wanderlust and adventure. ## Related on Trend Hunter - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md) - [Outdoorsy Tropical IPAs](https://www.trendhunter.com/trends/tropical-ipa.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md)