# Cheeky Rapper-Headed Beer Campaigns Vanilla Ice Saves Beers from Accidentally Exploding By Kalin Ned | Published 2025-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beer-campaigns1 References: [accessnewswire](https://www.accessnewswire.com/newsroom/en/food-and-beverage-products/vanilla-ice-is-back-with-a-brand-new-invention-with-export-ultra-nz-979822) Rapper [Vanilla Ice](https://www.trendhunter.com/trends/joyburst-vanilla-ice) is back with a cheeky and interactive beer campaign that is sure to stun and excite consumers. The celebrity has partnered with a New Zealand beer brand to introduce The Export Ultra Cold Call [Back](https://www.trendhunter.com/trends/tesco-back-from-holiday-shop) Service. The initiative is aimed at curbing unpleasant occurrences of forgotten beers exploding in the freezer. As part of the beer campaign, New Zealanders who pop a beer in the freezer are invited to text 'ICE ICE' to 423. Approximately 34 minutes later, they will receive a call from Vanilla Ice himself who will remind them "to check yourself before your beers wreck themselves." The Export Ultra Cold Call Back Service is, without a doubt, an engaging publicity stunt that will surely captivate the attention of many. Vanilla Ice enthusiastically shares about the activation: "I'm pumped to spend my time saving beer." Image Credit: Vanilla Ice ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 29% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-driven Marketing:** Utilizing well-known personalities like Vanilla Ice in campaigns captures consumer attention and creates memorable brand experiences. - **Interactive Brand Engagement:** Providing consumers with direct interaction opportunities via creative services, such as an automated call back, fosters deeper customer involvement. - **Humorous Marketing Strategies:** Incorporating humor into brand strategies can lead to higher consumer recall and engagement, enhancing the overall effectiveness of promotional efforts. ### Where This Applies - **Beverage Industry:** The collaboration between music celebrities and beverage brands introduces novel ways to connect with diverse audiences. - **Marketing and Advertising:** Creative promotional techniques that utilize humor and famous personalities can significantly elevate campaign performance and brand appeal. - **Telecommunications:** Integration of telecommunications, like SMS and call services, in marketing campaigns provides unique, direct consumer touchpoints that enhance brand interaction. ## Related on Trend Hunter - [Lager Popsicle Initiatives](https://www.trendhunter.com/trends/lager-popsicle.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Rapper-Backed Energy Drinks](https://www.trendhunter.com/trends/joyburst-vanilla-ice.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Unconventionally Categorized Drinks](https://www.trendhunter.com/trends/smirnoff-ice-drops.md) - [Rap-Themed Cider Campaigns](https://www.trendhunter.com/trends/straight-outta-crumpton.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md)