# Christmas Beer Calendars Best of British Beer's Advent Calendar Shares 24 Days of Craft Brews By Laura McQuarrie | Published 2015-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-calendar References: [telegraph](http://www.telegraph.co.uk/food-and-drink/features/alternative-advent-calendars-why-have-chocolate-when-you-could-h/) & [bestofbritishbeer](http://www.bestofbritishbeer.co.uk/beer-advent.html) In order to help adults count down the days until the arrival of Christmas, the Best of British Beer put together a fun beer calendar. While there are many holiday countdowns that are filled with alcohol, this one puts a special emphasis on festivity with an evergreen-inspired shape. Inside the tree-shaped calendar, there are 24 craft beer bottles, some with Christmas themes and other that are exclusive only to Best of British Beer. Since the advent calendar takes up a sizable amount of space, it even doubles as a [holiday home decoration](https://www.trendhunter.com/trends/luxurious-holiday-advent-calendars), complete with a star on top. In the hopes of getting grown-ups excited about the coming of Christmas, there are now dozens of advent calendars filled with tequila, gin, rum, wine and other spirits. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Craft Beer Advent Calendars:** Creating advent calendars filled with craft beer bottles provides a unique and festive countdown experience for adults during the holiday season. - **Alcohol-themed Advent Calendars:** The growing trend of advent calendars filled with different types of alcohol offers a fun way for adults to countdown to Christmas with their favorite spirits. - **Dual-purpose Advent Calendars:** Designing advent calendars that can also be used as holiday home decorations adds value and functionality to the traditional countdown experience. ### Sectors Adopting This - **Craft Beer:** Craft breweries have an opportunity to collaborate with advent calendar producers to showcase their unique beer offerings in a festive way. - **Alcohol Industry:** The alcohol industry can explore partnerships with advent calendar companies to tap into the growing demand for alcohol-themed holiday countdowns. - **Decor and Home Goods:** Companies in the decor and home goods industry can innovate by creating advent calendars that also serve as attractive holiday decorations. ## Related on Trend Hunter - [Non-Alcoholic Advent Calendars](https://www.trendhunter.com/trends/nonalcoholic-advent-calendars.md) - [Spirit-Filled Advent Calendars](https://www.trendhunter.com/trends/craft-gin-advent-calendar.md) - [Festive Cocktail Calendar Kits](https://www.trendhunter.com/trends/whitebox-cocktails-advent-calendar.md) - [Boozy Christmas Cocktail Packs](https://www.trendhunter.com/trends/12-cocktails-of-christmas.md) - [Worldly Wine Advent Calendars](https://www.trendhunter.com/trends/wine-advent-calendars.md) - [Hard Iced Tea Calendars](https://www.trendhunter.com/trends/25-days-of-twistmas.md) - [Pink Gin Advent Calendars](https://www.trendhunter.com/trends/pink-gin-advent-calendar.md) - [Luxurious Treat Advent Calendars](https://www.trendhunter.com/trends/cartwright-butler.md) - [Hard Seltzer Advent Calendars](https://www.trendhunter.com/trends/new-hard-seltzer-advent-calendar.md)