# QR-Code Beer Bottles Michael Young Launches his Beer Buddy Brand to Connect Creatives Around Asia By Elena Rahman | Published 2021-06-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/beer-buddy References: [dezeen](https://www.dezeen.com/2021/06/02/michael-young-beer-buddy-drinks-brand/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+dezeen+%28Dezeenfeed%29) & [designshanghai](https://www.designshanghai.com/design-shanghai) Designer Michael Young from [Design Shanghai](https://www.trendhunter.com/trends/powerhouse-company) aims to connect creatives around Asia with his new beverage brand dubbed 'Beer Buddy.' The idea came as part of an in-house project to celebrate Michael Young's new design office in Shanghai. The beer labels feature a [scannable QR code](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging) to encourage guests at company events to scan and connect with other creatives through the company's website. Currently, the brand produces a range of different beers, all of which are named after music genres and boast colorful label artwork. Creatives can sip on a Rock and Roll wheat beer, a [Cisco](https://www.trendhunter.com/trends/cisco-home-hub) pilsner, and. Psychedelic IPA while connecting to like-minded people. Young anticipates adding seltzers to the collection as of this summer. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Qr-code Advertising:** QR code invitations and brand promotion can be revolutionized with creative and interactive QR codes on beer bottles and other products. - **Networking Beverages:** The concept of networking drinks can be elevated with unique beer flavors and connections through QR code invitations on beer bottles. - **Crossover Branding:** Collaborations between different industries, such as beverage and music, can lead to unique branding opportunities like beer bottles named after music genres. ### Where This Applies - **Beverage Industry:** The beverage industry has the opportunity to innovate and differentiate themselves with creative flavors and interactive marketing through QR codes. - **Event Planning Industry:** Event planners can work with beverage brands to create unique networking opportunities with branded beer selections and QR code invitations on the bottles. - **Music Industry:** Music industry brands can collaborate with beverage brands to create unique crossovers, such as naming beer bottles after music genres to appeal to music lovers and creatives alike. ## Related on Trend Hunter - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Curated Digital Alcohol Brochures](https://www.trendhunter.com/trends/haus.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md) - [Beer-Branded Music Sharing Devices](https://www.trendhunter.com/trends/heifive.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md)