# Car Culture Beer Branding Hot Rod Oil Beer Correlates Craft Beer to Muscle Cars By Michael Hemsworth | Published 2016-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-brand References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/08/hot-rod-oil-beer.html) & [mirbachschmolzi](http://www.mirbachschmolzi.com/) Incorporating aspects of car culture, Hot Rod Oil Beer branding features an attention to lifestyle that is unlike anything seen on the market before. Designed by Mirbach Schmozi Design in Hamburg, Germany the packaging focuses on muscle cars and the culture that's associated with them. Being that powerful vehicles are a popular notion with many consumers in Germany, the packaging helps correlate the product to this popularity to gain a better connection with consumers. The Hot Rod Oil Beer packaging likens the craft beer to a vehicle lubricant and helps to enhance the macho nature of it through the subsequent imagery used. The Hot Rod Oil Beer branding concept identifies how a product can be linked with culture in a new, innovative way by looking at the lifestyle of the targeted consumer. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 89% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Car Culture Branding:** Incorporating car culture into branding creates a unique lifestyle connection with consumers. - **Macho Packaging:** Using packaging imagery that enhances the macho nature of a product can help to attract a specific target audience. - **Culture-linked Products:** Linking a product to a specific culture can provide a new and innovative way of connecting with consumers. ### Sectors Adopting This - **Craft Beer Industry:** Craft beer companies can use innovative branding techniques, such as car culture and macho packaging, to create a strong connection with consumers. - **Automotive Industry:** The automotive industry has an opportunity to partner with craft beer companies to promote their products through car culture branding. - **Lifestyle Marketing Industry:** Lifestyle marketing agencies can offer unique and innovative branding strategies, such as culture-linked products, to their clients in various industries. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Branded Electric Vehicle Beers](https://www.trendhunter.com/trends/tesla-cyberbeer.md)