# Holographic Beer Boxes The Branding for Hoptical Illusion Uses 3D Holographic Film By Ady Floyd | Published 2015-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-boxes References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/08/hoptical-illusion-ipa-10th-anniversary.html) & [bluepointbrewing](http://www.bluepointbrewing.com/ageGate.html) The EGC Group created these psychedelic beer boxes for [Blue Point Brewing Company's](https://www.trendhunter.com/trends/magenta-moon) Hoptical Illusion brews. These [artistic beer boxes](https://www.trendhunter.com/trends/1664-x-andre-saraiva) feature the brand's simple logo surrounded by swirling colors and abstract shapes. Among the colors are bright yellow, orange and red. The [holographic package](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology) for this beer was made using printing technology called "Cast & Cure." The style of print allows images, shapes and colors to be printed with 3D holographic film. The end effect is an eye-catching display of elements that appear to be moving. The entire box is infused with carnival-themed colors and fantasy-inspired movement. The Hoptical Illusion IPA beers are a classic brew packaged in a technologically advanced box. The combination of a classic beer in a modern package provides consumers with a sense excitement and comfort at the same time. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Holographic Packaging:** Disruptive innovation opportunities exist in the packaging industry by incorporating holographic technology into product designs. - **Artistic Branding:** There is an opportunity for disruptive innovation in branding by creating artistic designs that incorporate vibrant colors and abstract shapes. - **Technologically Advanced Packaging:** The beer industry can explore disruptive innovation by incorporating advanced printing technologies like Cast & Cure to create eye-catching and dynamic packaging designs. ### Industries Being Reshaped - **Packaging Industry:** The packaging industry has the potential to embrace disruptive innovation by incorporating holographic technology into their packaging designs. - **Branding Industry:** Disruptive innovation opportunities exist within the branding industry by creating artistic designs that incorporate vibrant colors and abstract shapes. - **Beer Industry:** The beer industry can explore disruptive innovation by incorporating advanced printing technologies like Cast & Cure to create new and visually striking packaging designs. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Psychedelically-Styled Hazy IPAs](https://www.trendhunter.com/trends/psychedelicallystyled-hazy-ipa.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Non-Alcoholic Brew Boxes](https://www.trendhunter.com/trends/special-effects-variety-pack.md) - [Color-Changing Beer Labels](https://www.trendhunter.com/trends/coors-bottles.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md)