# Boozing Bronco Headgear The Beer Box Cowboy Hat Literally Puts Beer on the Brain By Meghan Young | Published 2011-05-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/beer-box-cowboy-hat References: [bookofjoe](http://www.bookofjoe.com/2011/05/beer-box-cowboy-hat.html) & [homewetbar](http://www.homewetbar.com/advanced_search_result.php?search_in_keywords=1&keywords=beer) If you're not an actual rancher, a country singer or someone who falls somewhere in between those two occupations, you probably don't really appreciate the classic cowboy hat; that is, until you see the Beer Box Cowboy Hat. Putting a whole new spin on this [rugged headgear](https://www.trendhunter.com/trends/beanbq-boots), the hate will surely appeal to boozers and eco-lovers. Brought to you by the Home Wet Bar, the Beer Box Cowboy Hat definitely redefines the common saying "[beer on the brain](https://www.trendhunter.com/trends/cold-tux-and-brrrtie). " Available in three versions, each hat is crafted out of a Coors Lite, Miller Lite or Miller Genuine Draft beer box. Priced at an affordable $34.95 each, the Beer Box Cowboy Hat is actually wearable since it is weather-resistant and features an interior elastic band for comfort. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 5% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Fashion:** The Beer Box Cowboy Hat taps into the trend of sustainable fashion by upcycling beer boxes. - **Novelty Accessories:** The Beer Box Cowboy Hat represents the trend of unique and quirky accessories that appeal to niche markets. - **Branded Merchandise:** The Beer Box Cowboy Hat demonstrates the trend of branded merchandise that allows consumers to proudly display their favorite beer brand. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry can explore opportunities to create eco-friendly accessories by repurposing unconventional materials. - **Gift and Novelty:** The gift and novelty industry can capitalize on the demand for unique and humorous accessories that cater to specific interests or hobbies. - **Beverage and Brewery:** The beverage and brewery industry can consider expanding their merchandise line by offering branded hats and other accessories. ## Related on Trend Hunter - [Cowboy Boot-Inspired Beverages](https://www.trendhunter.com/trends/shtkicker-hazy-pale-ale.md) - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md) - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md) - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Cowboy Coffee Kits](https://www.trendhunter.com/trends/cowboy-coffee-kits.md) - [Romantic Cowboy Beer Sets](https://www.trendhunter.com/trends/proposal-pack.md) - [Beer-Proof Ponchos](https://www.trendhunter.com/trends/pint-cho.md) - [Free Beer-Branded Clogs](https://www.trendhunter.com/trends/crocs-and-busch-light.md) - [Bread-Themed Fascinators](https://www.trendhunter.com/trends/bread-hat.md)