# Medicinal Beer Branding Doctor's Order Brewing's Beer Will Cure What 'Ales' You By Laura McQuarrie | Published 2014-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-bottle-designs References: [thedieline](http://www.thedieline.com/blog/2014/7/17/doctors-orders-brewing-still-working) & [doctorsordersbrewing](http://www.doctorsordersbrewing.com/www/Home.html) The beer bottle designs for Doctor's Orders Brewing developed by Matt Burns Design are a funny play on the brand's name, positioning the drinks as a cure-all that will surely make you feel a little better with a swig. Each of the bottles features a vibrant, shapely colored chalice with medical symbols and terms like Plasma, Iron Lung, Prescription 12 and Zephyr to help consumers tell one brew from another. Much like a [prescription bottle](https://www.trendhunter.com/trends/glowing-relief), drinkers will have to look to the back side of the beer bottle design for more information about each one of Doctor's Orders Brewing's unique beers. With varieties like Double White Ales, Black Imperial Pilsners and [IPAs](https://www.trendhunter.com/trends/book-ipa), these quirky labels really call out the unconventional types of brews. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 16% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Quirky Beer Label Designs:** Creating humorous and visually appealing beer labels can help breweries differentiate their products and attract consumers. - **Personalized Branding:** Including unique and personalized elements in packaging, such as medical symbols and terms, can create a memorable brand identity. - **Explorative Beer Varieties:** Developing unconventional types of brews, like Double White Ales, Black Imperial Pilsners, and IPAs, can cater to adventurous beer enthusiasts. ### Where This Applies - **Craft Beer Brewing:** Craft breweries can leverage creative beer labeling strategies to stand out in a competitive market and enhance their brand image. - **Package Design:** Design agencies specializing in package design can help breweries create unique and visually striking labels that align with their brand identity. - **Beverage Marketing:** Marketing agencies focusing on the beverage industry can assist breweries in developing personalized branding strategies to connect with target consumers. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Functional Vitamin-Packed Lagers](https://www.trendhunter.com/trends/super-natural-lager.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md)