# Beauty-Enhancing Beer The 'Precious' Beer From Japan Boasts Skin-Improving Benefits By Ady Floyd | Published 2015-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-beauty-esthetic References: [geek](http://www.geek.com/news/new-japanese-beer-claims-to-actually-make-you-prettier-1620335/) This new beer, rightfully called Precious, enhances the beauty of those consuming it! Each can contains two whole grams of collagen. The collagen will give each consumer a [natural-looking, healthy glow](https://www.trendhunter.com/trends/inner-glow). The [Suntory](https://www.trendhunter.com/trends/suntory-allfree) brewery in Japan noticed an increase of consumers buying [collagen-rich products](https://www.trendhunter.com/trends/morikol-marine-collagen) for aesthetic values and jumped at the opportunity to draw in a larger market. Collagen isn't just for your lip injections, and although your body naturally produces it, the idea of drinking and gaining a more youthful glow seems like a win-win here! WIth 5% alcohol content, this brew is currently only sold in Hokkaido. However, there is still no confirmed scientific data, nor a doctor confirmation on the actual benefits of the beer. Perhaps there will be evidence before this beer hit shelves in other countries. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Beauty-enhancing Products:** The trend of incorporating beauty-enhancing ingredients into food and beverages presents opportunities for innovative product development and marketing. - **Collagen Consumption:** The increasing popularity of collagen-rich products for aesthetic purposes opens up possibilities for creating innovative collagen-infused beverages and foods. - **Functional Beverages:** The demand for beverages that offer specific health benefits drives the opportunity for developing and marketing functional beverages like Precious beer. ### Where This Applies - **Beauty and Personal Care:** The beauty-enhancing properties of collagen-containing products create a disruptive opportunity in the beauty and personal care industry. - **Alcoholic Beverages:** The introduction of beauty-enhancing beer like Precious showcases the potential for innovation and growth within the alcoholic beverages industry. - **Health and Wellness:** The emergence of functional beverages with skin-improving benefits highlights the disruptive potential within the health and wellness industry. ## Related on Trend Hunter - [Collagen Tea Beverages](https://www.trendhunter.com/trends/pretty-tasty.md) - [Collagen-Enhanced Sparkling Teas](https://www.trendhunter.com/trends/collagen-supplement-beverage.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Beer-Branded Skin Creams](https://www.trendhunter.com/trends/heineken-silvers.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md) - [Beauty-Focused Coffee Brews](https://www.trendhunter.com/trends/bevzilla.md) - [Beautifying Collagen-Rich Teas](https://www.trendhunter.com/trends/damazonia-beauty-tea.md) - [Beer Brand Beauty Products](https://www.trendhunter.com/trends/smootheriser.md) - [Innovative Collagen-Infused Cocktails](https://www.trendhunter.com/trends/collageninfused-cocktail.md)