# Beer-Powered Men's Skincare The Beer Beauty by Carlsberg Line for Men is a Limited Release By Rebecca Byers | Published 2015-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-beauty-by-carlsberg References: [hypebeast](http://hypebeast.com/2015/6/carlsberg-launches-beer-beauty-series-for-men) & [carlsberg](http://www.carlsberg.com/) The [Beer Beauty](https://www.trendhunter.com/trends/big-hazy-pineapple) by Carlsberg is a limited edition men's skincare line powered by barley, hops and yeast. The experimental range was created through a partnership between [Carlsberg Breweries Research and Development](https://www.trendhunter.com/trends/carlsberg-beers) arm [Carlsberg Laboratories](https://www.trendhunter.com/trends/carlsberg-fibre-bottle) and cosmetics producer Urtegaarden. The Danish brand's first venture into cosmetics, the unique initiative is sure to sell out and would make a perfect gift for Father's Day. In order to infuse the shampoo, conditioner and body lotion with the beautifying properties of lager, the beer is freeze-dried into a powder and then mixed with organic ingredients. Given the emerging men's beauty market, the Beer Beauty by Carlsberg launch is particularly well-timed. Beer-branded cosmetics could very well be the necessary means for converting men new to the world of beauty regimes. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Men's Beauty:** The emergence of the men's beauty market presents an opportunity for innovative products like beer-powered skincare. - **Beer-infused Products:** Beer-branded cosmetics offer a unique and potentially disruptive approach to traditional skincare products. - **Cross-industry Collaboration:** Partnerships between breweries and cosmetics producers showcase the potential for collaboration and innovation in creating new skincare products. ### Where This Applies - **Cosmetics:** The beer-powered skincare trend opens up new possibilities for cosmetics companies to create innovative products and tap into the men's beauty market. - **Breweries:** Breweries can explore diversification into the men's beauty market by leveraging their existing knowledge and ingredients to create unique skincare products. - **Gifts & Personal Care:** The limited edition beer-powered skincare line provides an opportunity for the gifts and personal care industry to attract new customers and offer unique products for special occasions. ## Related on Trend Hunter - [Beer Brand Beauty Products](https://www.trendhunter.com/trends/smootheriser.md) - [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md) - [Beer-Filled Bath Spas](https://www.trendhunter.com/trends/bath-barley-spa.md) - [Elevated Male Grooming Kits](https://www.trendhunter.com/trends/piramal-pharma.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Experimental Artisan Beers](https://www.trendhunter.com/trends/carlsberg-beers.md)