# Craft Beer BBQ Sauces Williams-Sonoma's Signature Sauces are Co-Branded with Local Breweries By Jana Pijak | Published 2016-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-bbq-sauce References: [williams-sonoma](http://www.williams-sonoma.com/products/craft-beer-barbecue-sauce-set-of-three/) Lifestyle brand [Williams-Sonoma](https://www.trendhunter.com/trends/hot-dog-bomb-sauces) recently released a range of craft beer BBQ sauces that were created in partnership with three US-based breweries. Launched in collaboration with [Southern Tier](https://www.trendhunter.com/trends/strawberry-biscuit-ale), Boulevard and [Shiner Bock](https://www.trendhunter.com/trends/barrelaged-doppelbock), the Pale Ale, Pilsner and spiced beer sauces will appeal to experimental foodies with an appreciation for gourmet flavor pairings. While Williams-Sonoma's Pale Ale sauce is infused with Southern Tier's Live Pale Ale blend -- mixed with cayenne hot sauce, whole grain mustard and applewood smoke flavoring -- its Shiner Bock sauce features the brewery's signature bottled blend. The retailer's final craft beer BBQ sauce offering is a KC Pils sauce that is made with Boulevard's pilsner beer, apple cider vinegar, brown sugar and hickory smoke flavors. These co-branded sauces are sold in a three-piece set, making them a perfect gift for grill masters this summer. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Craft Beer BBQ Sauces:** Craft beer BBQ sauces offer a unique twist on traditional barbecue flavors, appealing to experimental foodies. - **Co-branded Partnerships:** Co-branding with local breweries creates opportunities for lifestyle brands to tap into the craft beer market and reach new customers. - **Gourmet Flavor Pairings:** Combining craft beer with high-quality ingredients opens up possibilities for creating gourmet flavor profiles in sauces and other food products. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the creation of craft beer-infused products to cater to the growing demand for unique and flavorful options. - **Retail:** Retailers can partner with local breweries to co-brand products and create exclusive offerings, increasing customer engagement and driving sales. - **Gift and Specialty Products:** Gift and specialty product industries can capitalize on the popularity of craft beer by offering co-branded sets like the craft beer BBQ sauces, targeting grill enthusiasts and foodie communities. ## Related on Trend Hunter - [Beer-Infused Spice Blends](https://www.trendhunter.com/trends/beerinfused-spice-blends.md) - [Brew-Inspired Pantry Products](https://www.trendhunter.com/trends/brewdog-kitchen.md) - [Beer-Infused Hot Sauces](https://www.trendhunter.com/trends/dive-bar-hot-sauce.md) - [Root Beer BBQ Sauces](https://www.trendhunter.com/trends/ps-seasoning-root-beer-bbq-sauce.md) - [Beer-Branded Foodservice Sauces](https://www.trendhunter.com/trends/guinness-sauces.md) - [White BBQ Sauces](https://www.trendhunter.com/trends/white-bbq-sauce.md) - [Smoked Malt Lagers](https://www.trendhunter.com/trends/malt-lager.md) - [Midwestern Beer-Infused Sausages](https://www.trendhunter.com/trends/oktoberfest-beer-brats.md) - [Collaboration Bourbon Wing Sauces](https://www.trendhunter.com/trends/bulleit-bourbon-bbq-sauce.md)