# Beer-Battered Fish Sandwiches Roy Rogers is Selling a Beer Battered Cod Sandwich for Lent By Katherine Pendrill | Published 2023-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-battered-cod-sandwich References: [qsrmagazine](https://www.qsrmagazine.com/news/roy-rogers-releases-beer-battered-cod-sandwich)  The Lenten season is here and [Roy Rogers Restaurants](https://www.trendhunter.com/trends/wild-dill-sandwich) has expanded beyond its usual range of burgers, roast beef, and chicken to include a new Beer Battered Cod Sandwich. The new sandwich starts with a high-quality natural cod fillet bathed in a Yuengling beer batter. The fish is then topped with tartar sauce and American cheese, and served on a corn-dusted Kaiser roll. The idea is that the fish-based offering gives consumers a [seafood alternative](https://www.trendhunter.com/trends/happy-crabby-sandwich) to nosh on during the Lenten season. As Adam Klaers, Executive Vice President at Roy Rogers Restaurants, explains, "The Yuengling Beer Battered Cod Sandwich was a fan-favorite during this time last year, so we will continue to provide that offering, along with additional limited time offers, for our Royalists.” Image Credit: Roy Rogers Restaurants ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 5% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seafood Alternatives:** There is an opportunity for restaurants to create and market more seafood-based dishes to provide alternatives to traditional meat options. - **Beer-infused Food:** The use of beer as an ingredient in food items can be a unique selling point for companies and chefs to attract customers. - **Limited Time Offers:** Limited time offers of popular or seasonal food items can drive customer engagement and increase profits for restaurants. ### Who This Affects Most - **Fast Food:** Fast food restaurants can expand their menu offerings to include more seafood-based dishes and unique limited-time offers to attract customers. - **Breweries:** Breweries can collaborate with chefs and restaurants to create unique beer-infused food items to showcase their products. - **Food Trucks:** Food trucks that specialize in seafood-based dishes or beer-infused food items can appeal to customers looking for unique and alternative dining experiences. ## Related on Trend Hunter - [Wild-Caught Cod Sandwich](https://www.trendhunter.com/trends/baked-cod-sandwich.md) - [Authentic Seasonal Seafood Meals](https://www.trendhunter.com/trends/fish-chips-combo.md) - [Crispy Fried Fish Sandwiches](https://www.trendhunter.com/trends/fish-fry-sandwich.md) - [Elevated QSR Fish Sandwiches](https://www.trendhunter.com/trends/bojangler-deluxe.md) - [Seasonal Springtime Seafood Menus](https://www.trendhunter.com/trends/fish-fry-menu.md) - [Beer-Battered Fish Tacos](https://www.trendhunter.com/trends/beer-battered-crispy-fish-tacos.md) - [Cod-Centric QSR Menus](https://www.trendhunter.com/trends/wildcaught-cod.md) - [Beer-Battered Fish Tacos](https://www.trendhunter.com/trends/beerbattered-icelandic-cod.md) - [Sourdough Burger Sandwiches](https://www.trendhunter.com/trends/roy-rogers.md)