# Drinking Pinball Events Toronto's First-Ever Beer & Ball Festival Will be Held at Handlebar By Meghan Young | Published 2015-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-ball-festival References: [blogto](http://www.blogto.com/sports_play/2015/05/toronto_is_getting_a_beer_and_pinball_festival/) & [facebook](https://www.facebook.com/events/824841337568951/) Toronto, Canada, has seen its fair share of interesting [summer events](https://www.trendhunter.com/trends/torontos-harbourfront-centre), but the Beer & Ball Festival is one of the more niche ones out there. The first ever Beer & Ball Festival will be held this month at Handlebar, a bar located in Kesington Market. Bringing as much attention to this establishment as it does to the art of pinball, the event creates a fun experience with a healthy dose of competition thrown into the mix. Accompanied by a mix of [live acts and DJs](https://www.trendhunter.com/trends/house-of-peroni-nastro), the tournament -- which will match to the music in some way -- will last for five days. It costs only $3 to compete and will include nightly prizes from [local businesses](https://www.trendhunter.com/trends/spirithouse-toronto) including Thomas Lavers and Sanagan's Meat Locker. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 48% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Beer & Ball Festivals:** The popularity of Beer & Ball Festivals is growing as consumers seek out unique and interactive experiences. - **Pinball Tournaments:** Pinball tournaments are gaining popularity, providing a new avenue for competitive entertainment. - **Live Music and Entertainment Events:** Live music and entertainment events are being incorporated into traditional bar activities to bring in a wider audience. ### Sectors Adopting This - **Hospitality:** Hospitality businesses can incorporate pinball tournaments and Beer & Ball Festivals to attract new customers and increase revenue. - **Entertainment:** Entertainment companies can incorporate pinball tournaments and Beer & Ball Festivals to offer unique and engaging experiences to consumers. - **Retail:** Retail businesses can offer prizes and sponsorship opportunities for pinball tournaments and Beer & Ball Festivals to increase brand awareness and customer loyalty. ## Related on Trend Hunter - [Toronto Gastro-Gaming Businesses](https://www.trendhunter.com/trends/oche.md) - [Free Toronto Beer Sandwich Events](https://www.trendhunter.com/trends/bear-toronto.md) - [Low-Alcohol Beer Festivals](https://www.trendhunter.com/trends/nolo-beerfest.md) - [Festive Irish-Inspired Pop-Ups](https://www.trendhunter.com/trends/irishinspired-popup.md) - [Boozy Backyard Games](https://www.trendhunter.com/trends/beer-darts.md) - [Toronto Pickleball Clubs](https://www.trendhunter.com/trends/fairgrounds-and-quadreal.md) - [Beer-Branded Toronto Culinary Experiences](https://www.trendhunter.com/trends/estrella-damm-culinary-journey.md) - [Chess Club Pop-Ups](https://www.trendhunter.com/trends/knightcap-chess-club.md) - [Lawn Bowling Park Events](https://www.trendhunter.com/trends/the-lawn-club.md)