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# Global Brewery Apprenticeship Contests (UPDATE)
Meantime Serves a Taste of Beer Around the World

By Laura McQuarrie | Published 2013-10-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/beer-around-the-world
References: [facebook](https://www.facebook.com/media/set/?set=a.10151718156597762.1073741827.17553127761&type=3) & [worldsbestbeertrip](http://www.worldsbestbeertrip.com/)

Last month, the Meantime Brewing Company launched 'The World's Best Beer Trip,' a contest that would have one lucky winner country-hopping and tasting the best beer around the world with six [craft breweries](https://www.trendhunter.com/trends/bruz-beers1).

To apply for this all-expenses paid trip, applicants were asked to send in [creative photos and written entries](https://www.trendhunter.com/trends/the-coolest-job-on-earth) detailing why they deserve to go on this incredible world beer tour. All of the hilarious entries can be found in an album on Meantime Brewing's [Facebook](https://www.trendhunter.com/trends/nutrl) page.

Norwich's Paul Cutter is one of six finalists who are currently in the running to win this chance of a lifetime. His photo uses two cleverly-placed glasses and some visual trickery to make it seem like he is about to dive into a tall glass of beer. To view all the finalists and to vote, visit The World's Best Beer Trip website.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 35% | Activity: 55% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Global Brewery Apprenticeship Contests:** Contests and apprenticeships that offer opportunities to travel and taste different beers from around the world.
- **Craft Brewery Collaborations:** Collaboration between breweries to create unique and interesting beer products.
- **Beer Tourism:** Increasing interest in beer tourism, including visits to breweries and beer festivals.

### Who This Affects Most

- **Brewing Industry:** Breweries can offer apprenticeships, contests, and collaborations to promote their brand and create unique products.
- **Tourism Industry:** Tourism companies can offer beer-centric travel packages and tours that cater to the growing interest in beer tourism.
- **Marketing Industry:** Marketing firms can design and execute creative campaigns and social media strategies to promote beer-related contests and collaborations for breweries and tourism companies.

## Related on Trend Hunter

- [Grand American Tours](https://www.trendhunter.com/trends/american-eurotrip.md)
- [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md)
- [Booze-Branded Cash Travel Prizes](https://www.trendhunter.com/trends/karbach-ranch-water-wanderer.md)
- [Bartender-Engaging Cocktail Competitions](https://www.trendhunter.com/trends/home-away.md)
- [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md)
- [Sunset-Watching Dream Jobs](https://www.trendhunter.com/trends/sunset-streamer.md)
- [Staycation Whiskey Competitions](https://www.trendhunter.com/trends/naked-malt.md)
- [Immersive Global Wine Experiences](https://www.trendhunter.com/trends/global-wine-experience.md)
- [Branded Spirit Cocktail Competitions](https://www.trendhunter.com/trends/hepple-gin.md)