# Can-Connected Peanut Cups Quilmes' 'Peanut Thingy' Helps Consumers Easily Enjoy Beer and Peanuts By Laura McQuarrie | Published 2016-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-and-peanuts References: [adsoftheworld](http://adsoftheworld.com/media/dm/quilmes_the_peanut_thingy) & [quilmes.ar](http://www.quilmes.com.ar) In Argentina, it's common to see people pairing [beer and peanuts](https://www.trendhunter.com/trends/peanutbased-beverages), which is why fans of the country's most popular beer, Quilmes, created a handy cup for stacking a snack on top of the beer can. In response to the viral fan-created idea, Quilmes decided to make an official version of its own. Distributing 'The Peanut Thingy' became a full-blown campaign, which was meant to give back to the people of the Internet who created this genius idea. In order to receive a Peanut Thingy of their own, social media users were asked to share a GIF with the brand that expressed their feelings towards the inventive [cup attachment](https://www.trendhunter.com/trends/pepsi-and-cheetos). The social media post received in more than 15,000 retweets as part of the campaign and in return, Quilmes got back over 1,000 GIFs from passionate fans. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 27% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Surrounding Product Idea:** Companies can benefit from monitoring social media for innovative product ideas generated by passionate fans. - **Accessory Innovation:** Creating accessories to enhance the customer experience is a promising market for businesses. - **Crowdsourcing Product Development:** Brands can involve customers in the product development process through crowdsourcing and receive valuable feedback. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can capitalize on the trend of innovative food pairings by creating products that enhance the consumer experience, such as the Can-Connected Peanut Cups. - **Social Media Marketing:** The success of Quilmes' campaign highlights the opportunity for brands to use social media to their advantage in engaging with consumers and building brand loyalty. - **Product Design:** Design firms have the opportunity to create innovative accessories that can be marketed as a complementary addition to existing products. ## Related on Trend Hunter - [Bar-Inspired Nut Snacks](https://www.trendhunter.com/trends/bar-nut-mix.md) - [Beer-Paired Peanut Snacks](https://www.trendhunter.com/trends/craft-peanuts.md) - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md) - [Snack-Branded Beverage Cups](https://www.trendhunter.com/trends/bp-and-fritolay-north-america.md) - [AI-Powered Peanut Butter Campaigns](https://www.trendhunter.com/trends/kraft-peanut-butter-ai.md) - [Chip-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [One-Handed Snacking Cups](https://www.trendhunter.com/trends/auntie-annes-2.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md)