# Paper Stein Ads This Clever Beer Advertisement Makes Use Public Trees and Poles By Laura McQuarrie | Published 2014-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beer-advertisement References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/wurst_beer_posters) & [thewurstoktoberfest](http://www.thewurstoktoberfest.com/) This creative beer advertisement for WURST Oktoberfest in Calgary makes use of paper, trees, poles or anything else cylindrical in form that can be used to form a giant beer stein. Once wrapped around a tree or a post, it looks as though there is a giant beer can hanging out in public. To make the steins look as convincing as possible, a handle has also been included, and because it sticks out, this is practically asking people to pose and take a picture with the [giant beer signs](https://www.trendhunter.com/trends/3d-billboards). Around the bottom of the beer ads is a small note date that notes when [Oktoberfest is happening in Calgary](https://www.trendhunter.com/trends/oktoberfest-beer-brats), which has got to be way more effective than putting up a [boring paper flyer](https://www.trendhunter.com/trends/dreamies-treats) with the same details. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Clever Outdoor Advertising:** Opportunity for brands to create creative advertisements using unconventional outdoor spaces. - **Interactive Advertising:** Potential for advertisements that encourage audience engagement and social sharing. - **Effective Event Promotion:** Innovative ways for event organizers to attract attention and increase attendance through eye-catching advertising. ### Where This Applies - **Advertising:** Opportunity for ad agencies to offer unique and impactful advertising solutions. - **Event Management:** Event organizers can leverage creative advertising techniques to generate excitement and increase event attendance. - **Promotional Products:** Promotional product companies can explore new ways of incorporating interactive advertisements into their offerings. ## Related on Trend Hunter - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Collectible Beer Can Stickers](https://www.trendhunter.com/trends/beer-can-label.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Festive Tree Keg Stands](https://www.trendhunter.com/trends/christmas-tree-keg-stand.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md)