# Beer Breweries 2.0 Community Managed Brewing at BeerBankRoll.com By Alex Covert | Published 2008-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-20-beerbankrollcom References: [springwise](http://www.springwise.com/food_beverage/crowdfunded_breweries/) & [beerbankroll](http://www.beerbankroll.com/) I always thought it would be neat to open a very small, friend and family-ran [microbrewery](https://www.trendhunter.com/trends/small-beer-blanche). Interested parties would through in a little money, decide on the beer to make, and receive a few cases every month. A UK-based company is trying this very approach. **Beerbankroll** is a [community managed brewing company](https://www.trendhunter.com/trends/cape-codr) that is trying to get a minimum of 50,000 members to [pitch in $50](https://www.trendhunter.com/trends/buy-me-a-beer). Everything from the name to the logo will be voted on by the group. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Crowdsourced Brewing:** Opportunity for breweries to engage consumers by involving them in the beer-making process through crowdfunding and community management. - **Community-driven Brands:** Potential for businesses to create brand loyalty and increase customer engagement by allowing communities to participate in decision-making processes. - **Democratic Product Development:** Possibility for companies to empower customers by giving them the power to vote on various aspects of product development, such as naming and branding. ### Sectors Adopting This - **Craft Beer:** Craft breweries can leverage community involvement to create unique and personalized beer offerings, fostering a stronger connection with consumers. - **Crowdfunding:** Opportunity for crowdfunding platforms to target the brewing industry and provide a platform for community-managed brewing initiatives like Beerbankroll. - **Consumer Goods:** Consumer goods companies can explore new ways to engage with their customers by involving them in decision-making processes, enhancing brand loyalty and differentiation. ## Related on Trend Hunter - [Crowd-Created Vodkas](https://www.trendhunter.com/trends/degen-distillery.md) - [Branded Alcohol Memberships](https://www.trendhunter.com/trends/beachwood-brewing.md) - [Curated Beer Pre-Order Programs](https://www.trendhunter.com/trends/preorder-program.md) - [Keg-Only Beers](https://www.trendhunter.com/trends/fusion-pale-ale.md) - [Self-Service Beer Taprooms](https://www.trendhunter.com/trends/beer-taproom.md) - [Farmer-Run Craft Breweries](https://www.trendhunter.com/trends/locality-brewing.md) - [Beer Enthusiast Campaigns](https://www.trendhunter.com/trends/yard-house.md) - [Modernization-Focused Brewery Investments](https://www.trendhunter.com/trends/curious-brewery.md) - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md)