# Multi-Brewery Beer Packs CANarchy's Beer 12-Pack Shares Products from the Company's Many Breweries By Laura McQuarrie | Published 2018-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-12-pack References: [foodandwine](https://www.foodandwine.com/news/canarchy-mixed-pack-volume-one-oskar-blues-cigar-city) & [canarchy.beer](https://www.canarchy.beer/) [CANarchy](https://www.trendhunter.com/trends/nasty-beast) is a craft brewery collective that is shaking up the way beer 12-packs are put together by releasing its CANarchy Mixed Pack, Vol. 1 with four different types of beer from different breweries. Within this [craft beer pack](https://www.trendhunter.com/trends/dales-beer), consumers will be able to discover a wide range of products from all across America, including an iconic pale ale from the Colorado-based [Oskar Blues](https://www.trendhunter.com/trends/veritasty) and an IPA from Cigar City, a brewery based out of Florida. While these two products represent some of the more well-known offerings from CANarchy, the pack also spotlights a few up-and-coming brews from other independent breweries from Michigan and Utah. The CANarchy 12-packs will first be available to consumers in North Carolina and Florida and as of the fall, with a wider distribution to follow. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Multi-brewery Beer Packs:** Craft breweries are creating multi-brewery beer packs to showcase products from different breweries and increase brand awareness among consumers. - **Collaborative Craft Brewing:** Collaborative craft brewing among independent breweries is on the rise as a trend, allowing companies to share resources and ideas for new product development within the industry. - **Seasonal Beer Releases:** Craft breweries are innovating by releasing seasonal beer packs, allowing consumers to try limited-time offerings and targeting seasonal consumers who prefer certain flavors during certain times of the year. ### Where This Applies - **Craft Beer:** Craft beer companies can increase brand awareness by collaborating with other breweries and creating multi-brewery beer packs to showcase different products from across the country. - **Beverage Distribution:** Beverage distributors can increase profits by offering seasonal and collaborative craft beer options to consumers in order to reach a wider audience of beer enthusiasts. - **Event Planning:** Event planners can incorporate seasonal beer releases and multi-brewery beer packs into their event offerings in order to appeal to a wider range of beer drinkers and create a unique experience for attendees. ## Related on Trend Hunter - [Bundled Variety Beer Packs](https://www.trendhunter.com/trends/creature-comforts-variety-pack.md) - [Diversified Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-pack.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Diversified Lager Variety Packs](https://www.trendhunter.com/trends/lager-variety-pack.md) - [Alcohol-Free Beer Packs](https://www.trendhunter.com/trends/special-effects.md) - [Fruity Gose-Style Ales](https://www.trendhunter.com/trends/gosestyle-ales.md) - [Multi-Alcohol Variety Packs](https://www.trendhunter.com/trends/drink-variety-pack.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)