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# Purified Prebiotic Honeys
The Capilano Honey Beeotic Honey will Launch on the US Market

By Michael Hemsworth | Published 2018-09-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beeotic-honey
References: [foodbev](https://www.foodbev.com/news/capilano-honey-introduces-new-prebiotic-honey-to-the-us/) & [capilanohoney](http://www.capilanohoney.com/au-en)

The [Capilano Honey](https://www.trendhunter.com/trends/hot-chilli-honey) Beeotic Honey has been unveiled by the Australia-based brand as a new product for health-conscious consumers in the US to try out when seeking out a nutritiously natural condiment.

The honey is purified and features [eight naturally occurring carbohydrates](https://www.trendhunter.com/trends/gutzy) that are reported to help support [healthy gut bacteria](https://www.trendhunter.com/trends/gut-health-innovation), which will come as welcome news to those who suffer from gastrointestinal problems. The honey could help to alleviate or sooth common symptoms of not getting enough healthy bacteria support, which makes it perfect for the burgeoning US alternative wellness market.

Speaking on the new Capilano Honey Beeotic Honey, Managing Director of Capilano Honey, Dr. Ben McKee, said, "As we expand into the US market, we are thrilled to deliver the delicious taste of pure, Australian honey along with its health benefits to a broader international audience. We test every batch of Beeotic Honey to ensure it contains prebiotic components so people around the world can help support their digestive health by consuming real, pure honey."

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 3% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Prebiotic Honeys:** New prebiotic honeys could disrupt the alternative wellness market by providing a naturally occurring solution for gut health.
- **Natural Condiments:** The rise of natural and purified condiments presents an opportunity for companies to tap into the health-conscious consumer market.
- **Gastrointestinal Health:** Increasing awareness and demand for gastrointestinal health solutions opens up opportunities for innovative products like prebiotic honeys.

### Sectors Adopting This

- **Food and Beverage:** Prebiotic honeys could revolutionize the honey industry, offering a naturally occurring gut health benefit to consumers.
- **Health and Wellness:** The health and wellness industry could benefit from the introduction of natural, prebiotic condiments like Capilano Honey Beeotic Honey.
- **Consumer Goods:** Consumer goods companies could capitalize on the increased demand for natural, health-promoting products by creating innovative, prebiotic solutions.

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- [Advanced Synbiotic Formulations](https://www.trendhunter.com/trends/bp-nutriscience.md)
