# Menswear Surfer Videos The 'Been Trill for Stussy' Clips Launch the 'Trill Wave' Collection By Jordy E | Published 2012-11-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/been-trill-for-stussy References: [highsnobiety](http://www.highsnobiety.com/2012/11/16/been-trill-for-stussy-trill-wave-video-we-out-here-mix/) & [vimeo](http://www.vimeo.com/53625881) The 'Been Trill for Stussy' video has launched in accordance with Cyber Monday, an annual event that takes place on November 26th. The film celebrates the release of the skate brand's 'Trill Wave' collection, mixing the theme of the line with artist #BEEN #TRILL's music. This artistic display showcases [surfers as they ride](https://www.trendhunter.com/trends/vans-x-queer-surf) neon waves in Chicago, Montreal, Pismo Breach, San Francisco and New York-labeled hats. This provides an almost literal nod to the label's international roots, drawing menswear inspiration from a variety of sources. Been Trill for Stussy's look at back flips and daring moves resonates with the company's athletic consumer base. Surfing, skating and biking are some of Stussy's major foci, and it follows that is has displayed its models in mid-air action. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 29% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Surfer-inspired Menswear:** There is an opportunity for designers to blend traditional menswear with surf-inspired elements and create a new line of clothing for the athletic and adventurous fashion consumer. - **Fashion Videos as Marketing Tools:** There is a trend towards using artistic and visually stunning videos to promote fashion collections and reach a wider audience. - **Digitally-integrated Clothing:** There is an opportunity to incorporate technology into surf-inspired clothing, such as sensors that monitor waves and provide data for surfers. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion industry can take inspiration from surf culture and incorporate it into menswear lines. - **Digital Marketing:** Marketing agencies can use visually compelling videos to promote fashion collections for their clients. - **Wearable Technology:** Tech companies can explore the incorporation of functional sensors into clothing designed for sports and outdoor activities. ## Related on Trend Hunter - [Streetwear-Informed Surfboards](https://www.trendhunter.com/trends/nike-and-stssy.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md)