# Insect Wing-Inspired Branding BEEloved Honey by Tamara Mihajlovic is Full of Refracted Forms By Meghan Young | Published 2013-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beeloved-honey References: [behance.net](http://www.behance.net/gallery/BEEloved-honey/7297839) At first the BEEloved Honey bottle appears to have an abstract organic aesthetic that simply ties in with the [natural quality of the product](https://www.trendhunter.com/trends/multifloral-honey). Nevertheless, the refracted form was greatly influenced by the [hexagonal shape of the honeycomb](https://www.trendhunter.com/trends/shannan-beehive-observation-cabin) coupled with the shape of a rock. Like a precious gem, the BEEloved Honey bottle subtly suggests how valuable each drop of honey is. Designed by Tamara Mihajlovic, a graphic designer and illustrator based in Belgrade, Serbia, the BEEloved Honey branding extends to the logo and typography aesthetic as well. Inspired by the diamond lines found on a bee's wing, the theme of refraction is continued through these two sectors as well. Cohesive, clean and appropriate, the BEEloved Honey brand is on point. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Abstract Organic Aesthetic:** Disruptive innovation opportunity: Explore the use of abstract organic aesthetics in branding to create unique and visually appealing products. - **Refracted Forms:** Disruptive innovation opportunity: Experiment with the concept of refraction in product design to create innovative and eye-catching packaging. - **Inspired by Nature:** Disruptive innovation opportunity: Draw inspiration from nature, such as insect wings, to create visually compelling and on-trend branding. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Apply insect wing-inspired branding to various food and beverage products for a fresh and captivating visual identity. - **Packaging Design:** Disruptive innovation opportunity: Incorporate refracted forms into packaging design across industries to create packaging that stands out on shelves. - **Graphic Design:** Disruptive innovation opportunity: Utilize abstract organic aesthetics and refraction themes in graphic design to create visually stunning and unique brand identities. ## Related on Trend Hunter - [Honey-Based Artisanal Brands](https://www.trendhunter.com/trends/farm-to-body.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Adorable Bee-Inspired Candlesticks](https://www.trendhunter.com/trends/beeinspired-candlesticks.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Award-Winning West African Honey](https://www.trendhunter.com/trends/multifloral-honey.md)