# Modernistic Marital Editorials The Beegee Margenyte for Vogue Spain Brides is Non-Traditional By Meghan Young | Published 2012-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beegee-margenyte-for-vogue-spain-brides References: [fashiongonerogue](http://fashiongonerogue.com/beegee-margenyte-hunter-gatti-vogue-spain-brides/) & [vogue.es](http://www.vogue.es/) Beegee Margenyte for [Vogue](https://www.trendhunter.com/trends/vogue-singapore) Spain Brides may play the role of a blushing bride, but she certainly does not look like a traditional one. The [wedding gowns](https://www.trendhunter.com/trends/houghton-x-albright) are completely contemporary. Gone are the princess poufs and demure lace; in their place are atypical silhouettes, colorful belts and casual jackets. Shot by Spanish fashion photography duo [Hunter & Gatti](https://www.trendhunter.com/trends/kenzo-and-hunter), the editorial starring Beegee Margenyte for Vogue Spain Brides is nevertheless warm and romantic, just as a bridal shoot tends to be. With lush backdrops of desert flowers and plants, the ensembles are given a rich appeal. The sun-drenched images were styled by fashion editor Sara Fernandez. The modern ivory gowns were accentuated by voluminous curls by hairstylist Paco Garrigues and sun-kissed skin by makeup artist Frank Garret. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Non-traditional Wedding Dresses:** There is an opportunity for non-traditional wedding dress designers to supply modernistic bridal gowns as an alternative to traditional, poufy wedding dresses. - **Colorful Bridal Accents:** There is an opportunity for accessory designers to create colorful, eye-catching accents such as belts to add a pop of color to modernistic wedding dresses. - **Casual Bridal Jackets:** There is an opportunity for boutique designers to provide casual jackets that can be worn with modernistic wedding dresses for a more versatile bridal look. ### Industries Being Reshaped - **Wedding Attire:** With an increasing movement towards modernistic and non-traditional wedding dresses, there's a potential new segment in the bridal fashion industry. - **Bridal Accessories:** As modernistic wedding dresses become more popular, there is potential for an increase in demand for accessorizing with colorful accents. - **Specialty Boutiques:** There is potential for niche bridal boutiques that offer both modernistic wedding dresses and unique jackets for a more versatile bridal look. ## Related on Trend Hunter - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Statement-Making Bridal Veils](https://www.trendhunter.com/trends/non-traditional-wedding-veils.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [White-Tonal Bridal Swimwear](https://www.trendhunter.com/trends/hunza-g-1.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md)