# Dog-Friendly Puff Treats Frankly Pet's Beefy Puffs Support Health with Collagen & Gelatin By Laura McQuarrie | Published 2020-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beefy-puffs References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/13725-frankly-pet-adds-to-collagen-chew-line-for-dogs) & [franklypet](https://franklypet.com/shop/) Frankly Pet makes all-natural [beef chews](https://www.trendhunter.com/trends/nubz-flavor-bursts) in tons of different forms for dogs, including chips, rolls, bones and wraps, as well as the all-new Beefy Puffs. These new dog treats are made with 100% beef collagen and gelatin and are beneficial for supporting functional health and [removing plaque from teeth](https://www.trendhunter.com/trends/plaque-patrol). The Beefy Puffs boast 90% animal protein from grass-fed beef and are easy to digest and contribute to the maintenance of coat, nail and oral health. These pet-pleasing puffs can be purchased in both original beef and [venison flavors](https://www.trendhunter.com/trends/dognip), offering a unique way for pet owners to delight their dogs and simultaneously support their well-being. Like all of Frankly Pet's products, the newest release is made with US-raised and sourced beef. Image Credit: Frankly Pet ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 29% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **All-natural Dog Treats:** Opportunity to create a niche market in the pet food industry for all-natural dog treats made with functional health benefits such as collagen and gelatin. - **Functional Pet Health:** Opportunity to develop pet products with functional health benefits that cater to pet owners who prioritize their pets' wellness. - **Grass-fed Animal Protein:** Opportunity to market grass-fed animal protein as a healthier and more sustainable option in the pet food industry. ### Sectors Adopting This - **Pet Food:** The pet food industry has an opportunity to cater to the growing demand for all-natural pet products with functional health benefits. - **Pet Health:** The pet health industry has an opportunity to develop and market functional health products to cater to pet owners who prioritize their pet's wellness. - **Sustainable Agriculture:** The sustainable agriculture industry has an opportunity to market and promote grass-fed animal protein for use in pet food as a healthier and more sustainable option. ## Related on Trend Hunter - [Healthy Beef-Flavored Dog Treats](https://www.trendhunter.com/trends/brutus-bone-broth-biscuits.md) - [Sorghum-Based Dog Treats](https://www.trendhunter.com/trends/sorghum-based-dog-treats.md) - [Seasonal Protein Dog Chews](https://www.trendhunter.com/trends/highprotein-power-chews.md) - [Nutritious Dog Gummies](https://www.trendhunter.com/trends/gumpaws.md) - [Grass-Fed Beef Puffs](https://www.trendhunter.com/trends/buffs.md) - [Dog-Friendly Functional Jerkies](https://www.trendhunter.com/trends/functional-jerky.md) - [Braided Canine Chews](https://www.trendhunter.com/trends/canine-chew.md) - [Critter-Packed Canine Treats](https://www.trendhunter.com/trends/canine-treats.md) - [Seaweed-Based Dental Supplements](https://www.trendhunter.com/trends/dental-powder.md)