# Seasoned Beef Burritos Taco Bell is Testing New Beefy Melt Burritos in Ohio By Katherine Pendrill | Published 2021-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beefy-melt-burritos References: [brandeating](https://www.brandeating.com/2021/10/taco-bell-tests-new-2-dollar-beefy-melt-burritos-in-columbus-oh.html)  [Taco Bell](https://www.trendhunter.com/trends/shredded-beef-grilled-cheese-burrito) recently began testing new [Beefy](https://www.trendhunter.com/trends/10-cravings-meal-for-2) Melt Burritos at select locations in the Columbus, Ohio area. Taco Bell's new Beefy Melt Burritos are hearty burritos that come in three tasty varieties: Cheesy, Crunchy, and Spicy. All three burritos are made up of [seasoned beef paired with seasoned rice](https://www.trendhunter.com/trends/bean-rice-and-cheese-burrito), a melty three-cheese blend, creamy nacho cheese sauce, and reduced-fat sour cream. The Cheesy Beefy Melt Burrito is the most standard option you can get, while the Crunchy Beefy Melt Burrito features the addition of cheese-flavored tortilla strips dubbed 'Queso Strips,' and the Spicy Beefy Melt Burrito also includes pickled jalapeno slices and Creamy Chipotle sauce. Both items are currently only available as part of a limited-run test. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 27% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Beefy Melt Burritos:** Incorporating creative flavor combinations and using alternative ingredients to innovate in the fast food industry. - **Limited-run Test Items:** Using limited-time test menus to identify successful new items for a larger product launch. - **Customizable Fast Food:** Offering a variety of options and add-ons to allow customers to tailor their fast food orders to their preferences. ### Industries Being Reshaped - **Fast Food:** Opportunities for fast food chains to increase revenue by innovating their menus with new limited-time offerings. - **Food and Beverage:** Continuing to push the boundaries in food and beverage by creating new combinations and flavors, and using alternative ingredients to cater to changing dietary preferences. - **Hospitality:** Opportunities for hotels and other hospitality businesses to offer customizable food options for their guests to enhance the overall customer experience. ## Related on Trend Hunter - [Beefy Grilled Cheese Burritos](https://www.trendhunter.com/trends/shredded-beef-grilled-cheese-burrito.md) - [Crunchy QSR-Made Burritos](https://www.trendhunter.com/trends/taco-bell-1.md) - [California-Style Steak Burritos](https://www.trendhunter.com/trends/cali-steak-grilled-cheese-burrito.md) - [Value-Driven Beef Burritos](https://www.trendhunter.com/trends/2-cheesy-double-beef-burrito.md) - [Nacho-Flavor Burritos](https://www.trendhunter.com/trends/steak-nacho-fries-burrito.md) - [Grilled Steak Burritos](https://www.trendhunter.com/trends/bacon-grilled-cheese-burrito.md) - [Dippable Cheesy Burritos](https://www.trendhunter.com/trends/taco-bell-6.md) - [Cheese-Layered Chicken Melts](https://www.trendhunter.com/trends/taco-bell-3.md) - [Fiery Hybrid Taco Pizzas](https://www.trendhunter.com/trends/cheesy-jalapeo-mexican-pizza.md)