# Beef Jus-Infused Butters The Maple & Ash Beefed-Up Butter Adds an Indulgent Touch to Meals By Michael Hemsworth | Published 2018-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beefedup-butter References: [dudeiwantthat](http://www.dudeiwantthat.com/food/beefed-up-butter.asp) & [mapleandash](https://www.mapleandash.com/store/product/beefed-up-butter/) Foodie culture has many consumers seeking out products that can add a touch of additional unexpected flavor to their meals, which is what the [Maple & Ash](https://www.trendhunter.com/trends/smoked-duck-legs) Beefed-Up Butter is capable of doing. Created by chef Danny Grant, the spread is made from butter that has crafted the old-fashioned European way before being infused with a beef jus. The beef jus is a blend of real beef drippings, garlic, herbs and red wine to ensure it enhances the flavor perfectly when added to your choice of foods. The Maple & Ash Beefed-Up Butter can be used in a multitude of different ways to help enhance the flavor of your favorite foods or even add additional tasting notes to a steak. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavor-infused Butters:** Disruptive innovation opportunity: Exploring different flavor combinations to create unique and indulgent butter spreads. - **Gourmet Food Enhancements:** Disruptive innovation opportunity: Developing new products that can elevate the taste and experience of meals. - **Culinary Fusion:** Disruptive innovation opportunity: Combining unexpected ingredients and techniques to create innovative and flavorful food products. ### Industries Being Reshaped - **Food Manufacturing:** Disruptive innovation opportunity: Experimenting with new ingredients and techniques to create innovative food products. - **Gourmet Restaurants:** Disruptive innovation opportunity: Incorporating unique and indulgent ingredients into menu offerings to attract food enthusiasts. - **Specialty Grocery Stores:** Disruptive innovation opportunity: Curating a selection of gourmet food enhancements and unique flavor-infused butters to cater to discerning customers. ## Related on Trend Hunter - [Flavored Grass-Fed Butters](https://www.trendhunter.com/trends/churn.md) - [Infused Artisan Butters](https://www.trendhunter.com/trends/artisan-butter.md) - [Culinary-Inspired Seasoned Butters](https://www.trendhunter.com/trends/artisanal-butters.md) - [Anchovy-Infused Butters](https://www.trendhunter.com/trends/anchovy-lemon-butter.md) - [Truffle-Seasoned Brown Butters](https://www.trendhunter.com/trends/black-truffle-brown-butter.md) - [Herbaceous Artisan-Style Butters](https://www.trendhunter.com/trends/sublime-butter-and-clawson-farms.md) - [Brown Butter Cubes](https://www.trendhunter.com/trends/buji-brown-butter.md) - [Buttery Maple Syrup Spreads](https://www.trendhunter.com/trends/maple-butter-spread.md) - [Recipe-Ready Truffle Butters](https://www.trendhunter.com/trends/all-things-butter-truffle.md)