# Fruity Eye-Catching Gins The Beefeater Rhubarb & Cranberry Boasts a Bright Red Hue By Michael Hemsworth | Published 2022-08-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/beefeater-introduces-new-fruit-flavour-gin-25-08-2022/) & [beefeatergin](https://www.beefeatergin.com)  The [Beefeater](https://www.trendhunter.com/trends/beefeater-grapefruit) Rhubarb & Cranberry gin is the latest [flavored spirit](https://www.trendhunter.com/trends/ginuary) arriving in the UK market for consumers looking to enhance their favorite cocktails with a touch of fruity flavor. The gin starts off with an eye-catching, bright red color that's visible through the glass bottle to help draw in shoppers perusing the spirits aisle. The gin features the familiar botanical flavor of the brand's London Dry Gin, but is infused with the complex flavors of cranberry and rhubarb to make it the perfect option to [pair with tonic](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic) or in another cocktail. Master Distiller for Beefeater Desmond Payne spoke on the new Beefeater Rhubarb & Cranberry gin saying, "Produced in our famous London copper stills, this is clearly part of the award-winning Beefeater family. The fruit influence is achieved using exclusively natural flavours – there is no compromise for excellence.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 17% | Activity: 57% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Cocktail-Ready Grapefruit Gins](https://www.trendhunter.com/trends/beefeater-grapefruit.md) - [Fresh Lemon-Infused Gins](https://www.trendhunter.com/trends/beefeater-zesty-lemon.md) - [Fruity Pinkish Gin Spirits](https://www.trendhunter.com/trends/burleighs-raspberry-edition-gin.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Bacon-Horseradish Gins](https://www.trendhunter.com/trends/savory-gin-spirit.md) - [Festively Illuminated Gins](https://www.trendhunter.com/trends/christmas-lightup-gins.md) - [Fresh Strawberry Gins](https://www.trendhunter.com/trends/punk-gin.md)