# Festive Gin Branding Beefeater London Dry Carton Gets Jolly with Red and White Colors By Matt Ho | Published 2011-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beefeater-london-dry-carton References: [thedieline](http://www.thedieline.com/blog/2011/12/7/beefeater-london-dry-gin-limited-edition-carton.html) & [popsop](http://popsop.com/51412) The holidays are a time for festive drinking and [Beefeater](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry) knows that, so the company is releasing the Beefeater London Dry Carton just for Christmas. Instead of the trademark glass bottle, the Beefeater London Dry Carton packages the liquor in a carton, hence the name. Normally, the packaging displays a Yeoman Warder, but for the holidays, the company is going with classic red and white Christmas colors accompanied by a collage of images and words. To truly get into the festive spirit, Beefeater has incorporated a QR code on the side that when scanned, leads to a [Winter Punch cocktail recipe](https://www.trendhunter.com/trends/holiday-cocktail-experience). Nothing says happy holidays like a [fine bottle of gin](https://www.trendhunter.com/trends/beefeater-grapefruit) dressed in Christmas colors. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Holiday-themed Packaging:** There is an opportunity for liquor companies to release holiday-themed packaging to cater to the festive drinking crowd. - **QR Code Campaigns:** Incorporating QR codes that lead to cocktail recipes or other promotions can be a disruptive innovation opportunity for marketers to engage consumers in a unique and interactive way. - **Limited Edition Releases:** Releasing limited edition flavors or packaging during holidays or special occasions can create a sense of urgency and exclusivity among consumers, leading to higher demand and sales. ### Industries Being Reshaped - **Alcohol:** The alcohol industry can benefit from releasing holiday-themed packaging and engaging consumers with QR code campaigns. - **Packaging:** There is a disruptive innovation opportunity for the packaging industry to create holiday-themed designs that cater to the alcohol industry's demand for limited edition releases. - **Marketing:** Marketers can innovate by utilizing QR code campaigns to engage consumers and create excitement for limited edition releases in the alcohol industry. ## Related on Trend Hunter - [Fruity Eye-Catching Gins](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry.md) - [Gin-Filled Christmas Baubles](https://www.trendhunter.com/trends/gin-liqueur-baubles.md) - [Festively Illuminated Gins](https://www.trendhunter.com/trends/christmas-lightup-gins.md) - [Christmas Decoration Spirit Packaging](https://www.trendhunter.com/trends/renais-festive-lantern-edition.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Festive Gin Recipes](https://www.trendhunter.com/trends/ramsbury-gin.md) - [Adoration-Themed Gin Packaging](https://www.trendhunter.com/trends/i-love-harris-gin.md) - [Cocktail-Making Holiday Crackers](https://www.trendhunter.com/trends/fever-tree-christmas-crackers.md) - [Holiday-Themed Cheesecake Branding](https://www.trendhunter.com/trends/english-cheesecake-company.md)