# Reduced Material Gin Packaging Beefeater 24 Packaging Now Has 90% Less Plastic and More By Michael Hemsworth | Published 2024-01-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beefeater-24 References: [thegrocer](https://www.thegrocer.co.uk/alcohol/beefeater-24-undergoes-striking-refresh-to-cut-plastic-and-aluminium-content/686876.article) & [beefeatergin](https://www.beefeatergin.com/en/)  The [Beefeater 24](https://www.trendhunter.com/trends/beefeater-grapefruit) packaging has been revamped by the [Pernod Ricard](https://www.trendhunter.com/trends/pernod-ricard-2)-owned brand to give it a more sustainable profile for consumers alike to appreciate. The packaging features the signature red-hued glass profile, but is elevated in height and has the label sliced at a 24-degree angle as a nod to the product itself. The new bottle also features 90% less plastic in the cap and the back label along with aluminum and glass content cut by 30% and 22%, respectively. The packaging has been designed by Boundless Brand Design and is reported to also be easy to grip for improved speed of serving. Global Vice President of Marketing for Gins at Pernod Ricard Murielle Dessenis spoke on the new Beefeater 24 packaging saying, "Beefeater 24 is the super-premium expression of our world’s most awarded gin, Beefeater London Dry, and we are proud to be offering our consumers our award-winning liquid in a new, modern design to enjoy during high-energy moments of conviviality. The new Beefeater 24-pack captures the energy of our heart and home in London and most importantly, takes us one step further on our sustainability journey." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 70% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** The Beefeater 24 packaging revamp focuses on reducing plastic and increasing sustainability for consumers. - **Elevated Design:** The new Beefeater 24 packaging features an elevated height and a 24-degree angled label for a modern design. - **Improved Grip:** The redesigned Beefeater 24 packaging provides an easy-to-grip bottle for faster serving. ### Industries Being Reshaped - **Beverage Packaging:** The revamp of Beefeater 24 packaging demonstrates innovative approaches to sustainability and design in the beverage packaging industry. - **Alcohol Manufacturing:** The Beefeater 24 packaging reimagining presents opportunities for sustainable practices and improved consumer experience in the alcohol manufacturing industry. - **Marketing and Branding:** The new Beefeater 24 packaging showcases the potential for creative marketing strategies and brand differentiation within the marketing and branding industry. ## Related on Trend Hunter - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/gin-bottle-packaging.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/sipsmith-gin-bottle-design.md) - [Recycled Glass Gin Bottles](https://www.trendhunter.com/trends/gordons-gin.md) - [Pouch-Packaged Gins](https://www.trendhunter.com/trends/darnleys-gin.md) - [Eco-Conscious Scotch Packaging](https://www.trendhunter.com/trends/laphroaig-packaging.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Reduced Glass Wine Packaging](https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md)