# Alcohol-Free Gin Alternatives Beefeater 0.0% is Citrus & Juniper-Forward with None of the Alcohol By Laura McQuarrie | Published 2024-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beefeater-00 References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/01/beefeater-debuts-non-alcoholic-variant/) & [pernod-ricard](https://www.pernod-ricard.com/en/media/pernod-ricard-ramps-its-activity-no-alcohol-category-introducing-beefeater-00)  Full-strength [Beefeater](https://www.trendhunter.com/trends/alcohol-free-cocktails) gin inspired Beefeater 0.0%, a new [alcohol-free gin alternative](https://www.trendhunter.com/trends/little-saints-st-juniper) that holds onto the citrus and juniper profile that the original is so well-known for. The 0.04% ABV product taps into the essence of Beefeater’s classic London Dry gin recipe and offers a trustworthy option for those who are looking to indulge differently. “Over the last few years, we have seen the trend toward more mindful consumption increasing, as consumers become more health-conscious," said Murielle Dessenis, global vice president of marketing of gins for [The Absolut Group](https://www.trendhunter.com/trends/pernod-ricard-2), "We truly believe in conviviality, whether you choose to drink alcohol or not, and we are proud to be bringing to the no-alcohol category an elevated option, removing the need to compromise or miss out on the occasion." Beefeater 0.0% is said to be best enjoyed over ice with Indian tonic water, garnished with a lemon wheel. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 54% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-free Gin Alternatives:** Beefeater 0.0% offers an alcohol-free alternative to traditional gin while maintaining the flavor profile. - **Mindful Consumption:** The trend towards more health-conscious choices has led to an increased demand for alcohol-free options. - **Elevated No-alcohol Options:** Beefeater 0.0% provides an elevated choice for those looking to avoid alcohol without compromising on taste. ### Where This Applies - **Beverage:** The alcohol-free gin trend opens up opportunities for the beverage industry to cater to health-conscious consumers seeking alternative options. - **Hospitality:** The rise in alcohol-free alternatives creates potential for the hospitality industry to innovate their non-alcoholic drink offerings and provide inclusive experiences for all patrons. - **Wellness:** The demand for mindful consumption presents opportunities for the wellness industry to develop and market alcohol-free alternatives that align with health-conscious lifestyles. ## Related on Trend Hunter - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Citrusy Alcohol-Free Gins](https://www.trendhunter.com/trends/tanqueray-flor-de-sevilla-00.md) - [Alcohol-Free Gin Expressions](https://www.trendhunter.com/trends/alcoholfree-gin.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Alcohol-Free Gin Launches](https://www.trendhunter.com/trends/empress-1908-00-indigo.md) - [Premade Alcohol-Free Gin Cocktails](https://www.trendhunter.com/trends/free-af-cucumber-gt.md)