# Hybrid Protein Beef Sticks Nick's Sticks New Grass-Fed Beef Stick is Enhanced with 30% Pea Protein By Laura McQuarrie | Published 2020-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beef-stick References: [trndmonitor](https://trndmonitor.com/snack-spotlight-nicks-sticks-introduces-pea-protein-to-snack-sticks/) & [nicks-sticks](http://www.nicks-sticks.com) [Nick's Sticks](https://www.trendhunter.com/trends/grassfed-venison-snack-sticks) newest beef stick snack is enhanced with 30% pea protein, which is rich in iron and amino acids. While meat often stands alone as a [high-protein snack](https://www.trendhunter.com/trends/highprotein-snack-line), the 100% grass-fed beef sticks shares the same experience as ever with added high-quality protein. According to Nick's Sticks president Mark Vieth, "we were able to create a meat snack stick that is 30% plant-based to appeal to the 70% of consumers who are looking for more plant protein in their diet." Just as Nick's Sticks is now enhancing its meat stick snacks with a source of plant-based protein, there are some meat brands that are creating [hybrid burgers with mushrooms and veggies](https://www.trendhunter.com/trends/carnea), offering multiple sources of protein for carnivores and flexitarians. Image Credit: Nick's Sticks ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Protein Snacks:** Meat brands are exploring hybrid snacks that combine animal-based protein with plant-based protein, catering to the increasing demand for plant protein in diets. - **Grass-fed Protein Enhancement:** Enhancing grass-fed meat products with additional protein sources like pea protein presents an opportunity to attract health-conscious consumers seeking high-quality protein snacks. - **Flexitarian Protein Options:** Creating hybrid burgers with both meat and plant-based ingredients provides flexitarians with a versatile protein option that caters to their dietary preferences and values. ### Where This Applies - **Meat Products:** Meat brands can innovate by incorporating plant-based protein into their products, tapping into the growing market of consumers seeking alternative protein sources. - **Health Food Snacks:** The incorporation of plant protein into meat-based snacks opens up opportunities in the health food snack industry, where consumers are looking for nutritious and balanced options. - **Alternative Protein:** The hybrid protein trend offers opportunities for companies in the alternative protein industry to collaborate with traditional meat producers and develop innovative products that appeal to a wider range of consumers. ## Related on Trend Hunter - [Collagen-Rich Bone Broth Snacks](https://www.trendhunter.com/trends/original-beef-meat-stick.md) - [Free-From Venison Meat Snacks](https://www.trendhunter.com/trends/grassfed-venison-snack-sticks.md) - [Low-Sugar Protein-Rich Meat Sticks](https://www.trendhunter.com/trends/pro-snack-stick.md) - [On-the-Go Meat Snacks](https://www.trendhunter.com/trends/greenridge-naturals.md) - [Meat-Free Protein-Rich Snack Sticks](https://www.trendhunter.com/trends/peperami-vegerami-sticks.md) - [Plant-Based Meat Snack Sticks](https://www.trendhunter.com/trends/the-original-butcher-stick.md) - [Nutritious Organ Meat Snacks](https://www.trendhunter.com/trends/ancestral-beef-blend-meat-sticks.md) - [Salmon Protein Sticks](https://www.trendhunter.com/trends/salmon-snack-sticks.md) - [Honey-Flavored Kids Meat Snacks](https://www.trendhunter.com/trends/beef-honey-mini-sticks.md)