# beef stew-filled turnovers McDonald’s Japan is now serving up Beef Stew Pie By Katherine Pendrill | Published 2022-01-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beef-stew-pie References: [chewboom](https://www.chewboom.com/2022/01/01/mcdonalds-introduces-new-beef-stew-pie-in-japan/) & [google](https://www.google.com/url?sa=i&url=https%3A%2F%2Fjapantoday.com%2Fcategory%2Ffeatures%2Ffood%2Fmcdonald%25E2%2580%2599s-japan-adds-a-beef-stew-pie-to-the-menu-with-an-epic-commercial-to-mark-the-release&psig=AOvVaw2IHfMBv-bLJn_m2T0yx-bO&ust=1641237321410000&source=images&cd=vfe&ved=0CAsQjRxqFwoTCOCi_87jk_UCFQAAAAAdAAAAABAD)  Just in time for cold winter days, [McDonald's Japan](https://www.trendhunter.com/trends/bacon-potato-pie) has begun serving up a new Beef Stew Pie. While McDonald's has been serving up pies for decades, these pies are usually of the sweet variety – apple, strawberry, chocolate. Now, the brand has introduced a [savory version](https://www.trendhunter.com/trends/pukka-cheeseburger-pie) for Japanese customers to enjoy. Described as "perfect for winter," the new Beef Stew Pie features a delicious mixture of slow-cooked beef simmered with potatoes, carrots, and other vegetables. The savory stew is then wrapped up in a crispy turnover-style pie crust that can be enjoyed on the go. The new Beef Stew Pies can currently be found at participating McDonald's locations across Japan for a limited time for the price of 180 Yen each. Image Credit: McDonald's Japan ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 9% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Savory Pies:** The introduction of savory pies by McDonald's Japan creates an opportunity for innovative food startups to experiment with new savory pie flavors and ingredients. - **Cold-weather Comfort Food:** As demand for comfort food grows during the colder months, restaurants can capitalize on this trend by offering hearty and comforting dishes like McDonald's Beef Stew Pie. - **Global Fast Food Menu Localization:** McDonald's Japan demonstrates the trend of fast food chains creating localized menus to appeal to local tastes and cultures. ### Where This Applies - **Fast Food:** Fast food chains can create innovative and localized menus to appeal to new markets and expand their customer base through initiatives such as McDonald's Beef Stew Pie. - **Food and Beverage Manufacturing:** Companies in the food and beverage manufacturing industry can capitalize on the trend of savory pies by creating new and unique flavors for consumers to try. - **Street Food:** As more consumers seek on-the-go options, the trend of street food can be tapped into by offering portable comfort foods such as McDonald's Beef Stew Pie. ## Related on Trend Hunter - [Comforting QSR Dessert Pies](https://www.trendhunter.com/trends/butterscotch-pie.md) - [Fast-Food Bacon Pies](https://www.trendhunter.com/trends/bacon-potato-pie.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Cheesy Potato Snack Pies](https://www.trendhunter.com/trends/cheese-bacon-potato-pie.md) - [Triangular QSR Strawberry Pies](https://www.trendhunter.com/trends/yokubari-strawberry-chocolate-triangle-pie.md) - [Triangular Autumnal QSR Pies](https://www.trendhunter.com/trends/sankaku-choco-pies.md) - [Creamy Tea QSR Pies](https://www.trendhunter.com/trends/white-chocolate-milk-tea-pie.md) - [Maple Butter Hand Pies](https://www.trendhunter.com/trends/maple-butter-pancake-pie.md) - [Springtime QSR Matcha Pies](https://www.trendhunter.com/trends/matcha-kuromitsu-warabi-mochi-pie.md)