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# Meaty Short Rib Sandwiches
Arby's New Smokehouse Beef Short Rib Sandwich is a Meat Lover's Dream

By Katherine Pendrill | Published 2018-07-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beef-short-rib-sandwich
References: [brandeating](https://www.brandeating.com/2018/07/arbys-reveals-new-smokehouse-beef-short-rib-sandwich.html) & [arbys](https://arbys.com/our-menu/featured/smokehouse-beef-short-rib-sandwich)

In keeping with its longtime commitment to celebrate meat in every form, [Arby's](https://www.trendhunter.com/trends/brisket-bacon-beef) has debuted a new Smokehouse Beef Short Rib Sandwich that is fit for a carnivore. With many chains hopping on the vegetarian train, the new sandwich offers meat eaters a welcome reprieve from salad and grain bowls.

The new Smokehouse Beef Short Rib Sandwich is a new menu item meant to showcase the addition of smoked beef short rib and Texas toast to Arby's menu. The sandwich itself consists of [pulled beef short ribs](https://www.trendhunter.com/trends/braised-short-rib-sandwich) that have been smoked a minimum of six hours and then topped with crispy-fried onions, cheddar cheese, and BBQ sauce. The whole thing is serve on two fluffy slices of Texas toast, for a hearty meal.

Those with bigger appetites can also enjoy the new [Smoke Mountain](https://www.trendhunter.com/trends/one-pounder-challenge), which takes the same ingredients and adds smoked ham and beef brisket into the mix.

Image Credit: *Arby's.*

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 23% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Meat-lover's Delight:** The popularity of Arby's Smokehouse Beef Short Rib Sandwich highlights the demand for indulgent, meat-centric menu items.
- **Carnivore's Reprieve:** Arby's new sandwich offers meat eaters a satisfying alternative to the growing trend of vegetarian options.
- **Smoked Meat Sensation:** The addition of smoked beef short rib to Arby's menu taps into the rising popularity of smoked meats among consumers.

### Industries Being Reshaped

- **Fast Food:** Fast food chains have an opportunity to attract meat lovers by introducing innovative and indulgent meat-centric menu items.
- **QSR (quick-service Restaurants):** QSRs can capitalize on the demand for hearty and indulgent meals by offering smoked meat sandwiches like Arby's Smokehouse Beef Short Rib.
- **Meat Processing:** The popularity of smoked meat offerings presents an opportunity for meat processing companies to innovate and introduce new smoked meat products.

## Related on Trend Hunter

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- [Fan-Favorite Brisket Sandwiches](https://www.trendhunter.com/trends/brisket-bacon-beef.md)
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