# Heat-and-Serve Vietnamese Soups Trader Joe’s Beef Pho Soup Lets You Get Your Pho Fix in Minutes By Katherine Pendrill | Published 2020-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beef-pho-soup References: [traderjoes](https://www.traderjoes.com/digin/post/beef-pho) Fall is the season for soups, and [Trader Joe's](https://www.trendhunter.com/trends/steamed-chicken-soup-dumplings) wants to help consumers step up their soup game with its new Beef Pho Soup. For those unfamiliar, pho is a Vietnamese soup that has become a staple of noodle shop menus all over the world. While delicious, making pho from scratch can be a time-consuming endeavor, which is why Trader Joe's has created a [heat-and-serve version of the savory soup](https://www.trendhunter.com/trends/premium-instant-soups). Trader Joe's new Beef Pho Soup is a flavorful dish that combines "tender, seasoned beef, perfectly-textured rice noodles, and a [rich, lively broth](https://www.trendhunter.com/trends/ramen-chicken-broth) flavored with aromatic herbs like basil and cilantro." After just six minutes in the microwave or 10 minutes on the stovetop, this soup is ready to enjoy, making it perfect for quick lunches. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Heat-and-serve Soups:** The rise of heat-and-serve soups presents an opportunity for convenient, customizable, and delicious meals for busy individuals. - **Ethnic Cuisine:** The popularity of ethnic cuisine creates an opportunity for innovative and authentic food products that cater to diverse tastes and preferences. - **Time-saving Solutions:** There is a growing need for time-saving solutions that offer convenience without sacrificing quality, creating opportunities in various industries to meet this demand. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage the trend of heat-and-serve soups to create innovative and convenient meal options for busy consumers. - **Retail:** The rise of ethnic cuisine creates opportunities for retail businesses to offer diverse and authentic food products that cater to changing consumer tastes and preferences. - **Packaging and Logistics:** As the need for time-saving solutions increases, there is a growing opportunity for packaging and logistics companies to offer innovative and efficient solutions that enhance convenience and reduce delivery times. ## Related on Trend Hunter - [Instant Organic Pho Broths](https://www.trendhunter.com/trends/organic-beef-pho-base.md) - [Microwavable Chicken Soup Dumplings](https://www.trendhunter.com/trends/steamed-chicken-soup-dumplings.md) - [Prep-Free Soup Dumplings](https://www.trendhunter.com/trends/steamed-vegetable-soup-dumplings.md) - [Ready-to-Eat Beef Birria Meals](https://www.trendhunter.com/trends/trader-joes-beef-birria.md) - [Microwavable Peanut Noodle Bowls](https://www.trendhunter.com/trends/spicy-peanutty-noodle-bowl-with-chicken.md) - [Organic Split Pea Soups](https://www.trendhunter.com/trends/organic-split-pea-soup.md) - [Creamy Lobster Bisques](https://www.trendhunter.com/trends/new-lobster-bisque.md) - [Organic Lentil Soups](https://www.trendhunter.com/trends/organic-lentil-vegetable-soup.md) - [Microwavable Shawarma Bowls](https://www.trendhunter.com/trends/chicken-shawarma-bowl.md)