# Meaty Mundies Beef Jerky Underwear for Men By Tisah Tucknott | Published 2009-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beef-jerky-underwear References: [eatliver](http://www.eatliver.com/i.php?n=4531) This customized pair of underwear is made out of beef jerky, yes, the kind you can eat. The edible skivvies are encrusted with stick-on crystals and are sewn together with leather, to make them look somewhat stylish. Not to sound mean, but there isn't much room for larger packages. I guess it could be a tasty treat for someone who is extremely hungry! **Implications** - While many new inventions can seem outlandish to some, reinventions like this offer inexpensive opportunities for consumers to exhibit humor. By playing up popular puns related to your particular industry -- such as meat packaging with this beef jerky underwear -- all industries can satisfy consumers appetites for inexpensive trinkets with embedded humor. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 33% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Edible Apparel:** Manufacturers can explore creating new food-based clothing items that are humorous and offer a unique experience to consumers. - **Humorous Product Packaging:** Marketers can use popular puns and humor related to their industry to attract consumers looking for inexpensive trinkets. - **Novelty Products:** Businesses can capitalize on the demand for novel and unique products by creating something that may seem outlandish but can offer a fun experience to consumers. ### Who This Affects Most - **Food and Beverage:** The food industry can explore creating new food-based clothing items that are humorous and offer a unique experience to consumers. - **Packaging and Labeling:** The packaging industry can attract consumers looking for inexpensive trinkets by incorporating gags and puns in the products sold. - **Retail and Consumer Goods:** The retail industry can capitalize on the demand for novelty products by offering outlandish but amusing products that consumers can buy as fun experiences. ## Related on Trend Hunter - [Floral Meat-Made Gifts](https://www.trendhunter.com/trends/beef-jerky-flower-bouquet.md) - [Steak-Like Jerky Snacks](https://www.trendhunter.com/trends/carnal-umami-cut-beef-jerky.md) - [Cannabis-Infused Beef Jerky](https://www.trendhunter.com/trends/new-beef-jerky.md) - [Gummy Jerky Candies](https://www.trendhunter.com/trends/chew-topia-gummy-jerky.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Edible Meat Menus](https://www.trendhunter.com/trends/meat-menu.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Crunchy Jerky Trail Mixes](https://www.trendhunter.com/trends/crunchy-jerky-trail-mixes.md) - [Meat-Themed Brand Experiences](https://www.trendhunter.com/trends/jack-links-meat-retreat.md)