# Beef Jerky Chips Cherkees is a Masculine On-the-Go Snack By Meghan Young | Published 2015-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beef-jerky-chip References: [foodbeast](http://www.foodbeast.com/news/now-you-can-buy-potato-chips-made-out-of-beef-jerky/) & [snackinnovators](http://www.snackinnovators.com/) Cherkees is a brand of beef jerky chips that shakes up the realm of on-the-go snacks. Combining the meatiness of beef jerky with the crispiness of potato chips, it's the perfect marriage that will be beloved by men around the world. Especially when it comes to summer road trips, sports game nights and everything in between. What makes these beef jerky chips even more appealing, other than the fact that they are unique, is the low fat and [high-protein aspect](https://www.trendhunter.com/trends/utopea-ah). Made up of real bits of jerky and potato, the beef jerky chips are available in [four different flavors](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky): Cracked Pepper, Cayenne Pepper, Teriyaki, and Barbecue. Although unusual, they can easily be likened to extra crispy slices of pepperoni. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Beef Jerky Chips:** Opportunity for disruptive innovation in the snack industry by combining meatiness of beef jerky with the crispiness of potato chips. - **On-the-go Snacks:** Opportunity for disruptive innovation in the convenience food sector by creating new and unique portable snack options. - **Low Fat, High-protein Snacks:** Opportunity for disruptive innovation in the health food industry by developing snacks that are both nutritious and tasty. ### Sectors Adopting This - **Snack Industry:** Opportunity for the snack industry to diversify and cater to the growing demand for unique and unconventional snack options. - **Convenience Food Sector:** Opportunity for the convenience food sector to create convenient and satisfying snacks for people on the go. - **Health Food Industry:** Opportunity for the health food industry to expand its product offerings with low fat, high-protein snacks that appeal to health-conscious consumers. ## Related on Trend Hunter - [Cheesy Snack-Flavored Beef Jerkys](https://www.trendhunter.com/trends/jack-links-fritos-chile-cheese-jerky.md) - [Crunchy Jerky Trail Mixes](https://www.trendhunter.com/trends/crunchy-jerky-trail-mixes.md) - [BBQ Chip Beef Jerkys](https://www.trendhunter.com/trends/jack-links-x-doritos-sweet-tangy-bbq.md) - [Ultra-Flavorful Beef Jerky Snacks](https://www.trendhunter.com/trends/peoples-choice-beef-jerky.md) - [Snack Chip Beef Jerkys](https://www.trendhunter.com/trends/jack-links-doritos-taco.md) - [Rip-and-Tear Beef Jerky Snacks](https://www.trendhunter.com/trends/cowboy-cut-beef-jerky.md) - [Chip-Flavored Jerky Snacks](https://www.trendhunter.com/trends/jack-links-x-fritolay.md) - [Gummy Jerky Candies](https://www.trendhunter.com/trends/chew-topia-gummy-jerky.md) - [Smoked Chicken Jerky](https://www.trendhunter.com/trends/smoked-chicken-jerky.md)