# Farmer-Centric Social Media Apps The Beef Cattle Company Boasts a Resource-Sharing App for Farmers By Kalin Ned | Published 2020-02-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/beef-cattle-company References: [arkansasonline](https://www.arkansasonline.com/news/2019/sep/08/arkansan-creates-livestock-app-20190908/) & [appgrooves](https://appgrooves.com/app/open-range-by-beaf-cattle-company-llc) Last year, the [Beef Cattle Company](https://www.trendhunter.com/trends/beef-o-bradys) launched a specialized app that acts like most social media platforms, except for a special twist—the application is exclusively targeted at the agricultural community. The Open Range app comes as a response to some restrictions that [Facebook](https://www.trendhunter.com/trends/noplace-app) has enforced. Recently, the social media giant blocked all attempts to sell live animals by individuals. The Beef Cattle Company's solution allows for farmers and ranchers to "comment, message, post photos and connect with others to [buy and sell livestock and equipment](https://www.trendhunter.com/trends/animal-protein-supply-chain) cost-free." The need for such an innovation in agriculture-focused social media has only been strengthened by the extreme popularity of the app. All in all, the Beef Cattle Company has made it significantly easier for the agricultural community to make profits, acquire goods, network and even find potential mates for their cattle. Image Credit: Arkansas Democrat Gazette ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Agriculture-focused Social Media:** The trend of unique social media platforms for specific industries allows for more efficient and targeted networking and information-sharing among professionals. - **Resource-sharing Apps for Farmers:** The Open Range app demonstrates the potential for specialized apps that provide cost-free opportunities for farmers and ranchers to connect, trade goods and livestock, and network. - **Livestock Marketing Apps:** As social media platforms like Facebook continue to restrict livestock marketing, there is increasing opportunity for innovative apps like Open Range that allow for cost-effective and efficient livestock marketing and trade. ### Industries Being Reshaped - **Agriculture:** The development of agricultural social media platforms like Open Range and other resource-sharing apps for farmers presents significant opportunities for innovation in agriculture technology and marketing. - **Livestock Marketing:** The increasing popularity of apps like Open Range demonstrates a growing market for innovative livestock marketing solutions that cater to the unique needs and challenges of the agricultural industry. - **Rural Networking:** As more specialized social media apps for rural and agricultural communities are developed, there is significant potential for innovative networking solutions for rural professionals and communities. ## Related on Trend Hunter - [Three-in-One Farming Platforms](https://www.trendhunter.com/trends/farming-platform.md) - [Food-Focused Social Platforms](https://www.trendhunter.com/trends/foodfocused-social-platform.md) - [Influencer-Led Livestock Campaigns](https://www.trendhunter.com/trends/australian-good-meat.md) - [Farmer Dating App Campaigns](https://www.trendhunter.com/trends/farmers-only.md) - [Plant-Based Crop Ranches](https://www.trendhunter.com/trends/impossible-ranch.md) - [Foodie Networking Apps](https://www.trendhunter.com/trends/yourtable.md) - [Focused Social Platforms](https://www.trendhunter.com/trends/lastweekend.md) - [Healthy Social Media Apps](https://www.trendhunter.com/trends/healthy-social-media-app.md) - [Customizable Profile Social Platforms](https://www.trendhunter.com/trends/noplace-app.md)