# Regeneratively-Sourced Beef Snacks Figure Ate Introduced 'Beef Bitlong' as a Protein Offering By Debra John | Published 2025-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beef-bitlong References: [figureatefoods](https://figureatefoods.com/products/beef-biltong-original) & [instagram](https://www.instagram.com/figureatefoods/)  [Figure Ate’s](https://www.trendhunter.com/trends/beef-biltongs) 'Beef Biltong' offers a premium protein snack distinguished by its regenerative sourcing, nutritional profile, and traditional preparation method. Unlike conventional jerky, this biltong is air-dried rather than dehydrated, resulting in a naturally tender texture and robust flavor. Each pouch provides "32 grams of protein with zero grams of sugar," making it a clean-label snack suitable for active lifestyles and healthy eating routines. Sourced from verified regenerative ranches, the beef is both grass-fed and grass-finished, meaning the cattle were raised exclusively on grass throughout their lives—an approach that supports soil health, biodiversity, and environmental sustainability; these practices go beyond organic standards, reflecting a growing interest from conscious consumers and retailers alike. Crafted with minimal ingredients—just beef, vinegar, and spices—Figure Ate’s biltong contains no preservatives or nitrates. Recognized with a 2023 Good Food Award, it is available at retailers such as Erewhon, Sprouts, MOM’s [Organic Market](https://www.trendhunter.com/trends/farmer-focus1), and [Bristol Farms](https://www.trendhunter.com/trends/bristol-cocktails), and ships nationwide. Image Credit: Figure Ate ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 24% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Regenerative Agriculture:** Regenerative agriculture practices in beef production enhance soil health and biodiversity while attracting environmentally conscious consumers. - **Clean-label Snacking:** Clean-label snack options like Figure Ate's biltong address the demand for transparent ingredient lists and nutritious qualities without preservatives. - **Air-dried Meat Products:** Air-dried meat snacks offer a unique texture and flavor profile, differentiating them from traditional dehydrated jerky options. ### Who This Affects Most - **Sustainable Food Production:** The sustainable food production industry is incorporating regenerative sourcing methods to meet the increasing demand for eco-friendly products. - **Natural Foods Retail:** Retailers specializing in natural foods are expanding their product lines with clean-label, award-winning snacks that cater to health-conscious shoppers. - **Premium Snack Foods:** The premium snack foods industry is capitalizing on niche consumer bases seeking high-protein, high-quality options without synthetic additives. ## Related on Trend Hunter - [Air-Dried Beef Biltongs](https://www.trendhunter.com/trends/beef-biltongs.md) - [Grass-Fed Beef Biltong](https://www.trendhunter.com/trends/beef-biltong.md) - [Private Label Meat Snacks](https://www.trendhunter.com/trends/beef-sticks-bites.md) - [Collagen-Boosted Meat Sticks](https://www.trendhunter.com/trends/singing-pastures.md) - [Collagen-Rich Bone Broth Snacks](https://www.trendhunter.com/trends/original-beef-meat-stick.md) - [Nutritious Organ Meat Snacks](https://www.trendhunter.com/trends/ancestral-beef-blend-meat-sticks.md) - [Clean High-Protein Snack Lines](https://www.trendhunter.com/trends/highprotein-snack-line.md) - [On-the-Go Meat Snacks](https://www.trendhunter.com/trends/greenridge-naturals.md) - [South Africa-Inspired Beer Snacks](https://www.trendhunter.com/trends/made-for-drink-biltong.md)