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# Air-Dried Beef Biltongs
Figure Ate Emphasizes South African Tradition with Its Beef Biltong

By Kalin Ned | Published 2025-10-31 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/beef-biltongs
References: [figureatefoods](http://www.figureatefoods.com/products/beef-biltong-original)

![Air-Dried Beef Biltongs](https://cdn.trendhunterstatic.com/thumbs/588/beef-biltongs.jpeg)

[Figure Ate](https://www.trendhunter.com/trends/beef-bitlong) boasts the 'Original Grass-Fed & Finished Beef Biltong.' This [beef snack](https://www.trendhunter.com/trends/carnivore-bites) embraces a South African-style preparation, which means that the meat is air-dried rather than smoked.

Figure Ate emphasizes the purity of its Original Grass-Fed & Finished Beef Biltong snack, which incorporates only five ingredients — Grass-fed beef, Organic wine vinegar, Sea salt, Organic black pepper, Organic coriander. Due to this, the offering ensures a high protein content and an absence of sugar or artificial preservatives. Figure Ate sources its ingredients from farms that employ regenerative agricultural practices, which are intended to improve ecological health.

Furthermore, the company is part of [White Buffalo Land Trust](https://www.trendhunter.com/trends/my-friend-max-hate), a 501(c)(3) nonprofit. This means that with each purchase, consumers are supporting efforts focused on land stewardship and conservation efforts.

Image Credit: Figure Ate

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 46% | Activity: 42% | Freshness: 54%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Protein Snacks:** Consumer interest in air-dried beef biltongs reflects an increasing demand for high-protein snacks with sustainable sourcing and minimal processing.
- **Authentic Global Flavors:** Offerings like South African-style beef biltong highlight the growing appeal of globally inspired snacks that bring authentic cultural tastes to a broader market.
- **Regenerative Agriculture Adoption:** by sourcing from regenerative farms, brands align with rising awareness and adoption of regenerative agricultural practices to enhance ecological health and sustainability.

### Where This Applies

- **Snack Food Industry:** The incorporation of air-dried beef snacks illustrates a shift in the snack food industry towards health-conscious, protein-rich options with simple ingredient lists.
- **Sustainable Agriculture:** With a focus on sourcing from regenerative agriculture, this product supports an industry trend towards eco-friendly farming practices aimed at improving soil health.
- **Nonprofit Sector:** By linking product sales with land conservation efforts, businesses integrate with the nonprofit sector to engage consumers in social and environmental causes.

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