# Hot Honey-Drizzled Pizzas Hungry Howie's New Bee Sting Pizza Pairs Sweet and Spicy Ingredients By Katherine Pendrill | Published 2023-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bee-sting-pizza References: [pizzamarketplace](https://www.pizzamarketplace.com/news/hungry-howies-releases-sweet-spicy-pizza-for-lto/)  [Hungry Howie's](https://www.trendhunter.com/trends/tnt-flavored-crust) is bringing the heat (and the sweet) this summer with the launch of its new Bee Sting pizza. As Jeff Rinke, Hungry Howie's VP of Product Development and Research, said in the press release: "Why settle for ordinary when you can experience extraordinary? Hungry Howie's product development and research team constantly works to create exciting limited-time offers that push the boundaries of flavor innovation." Available from June 26 until August 31, 2023, the new Bee String pizza makes delicious use of a 'hot' new ingredient: hot honey. The pizza starts with a classic Hungry Howie's crust, which is then topped with classic [cupped pepperoni and jalapeno](https://www.trendhunter.com/trends/papa-murphys-and-mikes-hot-honey) slices, and a [hot honey drizzle](https://www.trendhunter.com/trends/honey-trap-pizza) on top. If you're not a meat eater, you can also swap the pepperoni and jalapeno for two toppings on your choice. Image Credit: Hungry Howie's ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 78% | Activity: 96% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sweet-heat Combination:** The trend of combining sweet and spicy flavors offers opportunities for creating innovative food products. - **Limited-time Offer:** Limited-time offers can drive customer excitement and create a sense of urgency to try new products. - **Flavor Innovation:** Constantly pushing the boundaries of flavor innovation can differentiate brands and attract customers. ### Where This Applies - **Fast Food:** Fast food chains can capitalize on the trend of sweet-heat combination by introducing limited-time offers with innovative flavor profiles. - **Food Delivery:** Food delivery platforms can partner with restaurants that offer limited-time specials to create buzz and increase customer engagement. - **Food Manufacturing:** Food manufacturers can develop and produce hot honey and other similar ingredients to cater to the growing demand for unique flavors in the food industry. ## Related on Trend Hunter - [Spicy Honey-Drizzled Pizzas](https://www.trendhunter.com/trends/new-hot-honey-pizza.md) - [Seasonal Sweet Heat Pizzas](https://www.trendhunter.com/trends/honey-hot-pepperoni-pizza.md) - [Sweetly Spiced Pizzeria Products](https://www.trendhunter.com/trends/hot-honey-pizza-and-wings.md) - [Spicy Honeyed Chicken Wings](https://www.trendhunter.com/trends/hot-honey-wings.md) - [Hot Honey QSR Items](https://www.trendhunter.com/trends/hot-honey.md) - [Spicy Pizza Crusts](https://www.trendhunter.com/trends/tnt-flavored-crust.md) - [Spicy Honey-Topped Pizzas](https://www.trendhunter.com/trends/hot-honey-pepperoni-pizza.md) - [Spicy-Sweet Pizza Partnerships](https://www.trendhunter.com/trends/mikeys-late-night-slice.md) - [Sweetly Spiced Pizza Products](https://www.trendhunter.com/trends/cicis-and-mikes-hot-honey.md)